As of January 2026, Gabriella Offeddu has been appointed General Manager of JTI Romania, Moldova and Bulgaria.
Gabriella brings more than 20 years of extensive international business experience, having worked across key global markets including Milan, Paris, New York, Singapore, Hong Kong, London, and Tokyo. Throughout her career, she developed strong expertise in brand building, marketing, and sales, across the luxury, fashion and tobacco industries.
She joined JTI in 2017, based in Geneva, where she held several senior roles, including leading Global Flagship Brands and the Marketing & Sales Portfolio Strategy. Since 2022, Gabriella has successfully led JTI Ireland, further strengthening the company’s performance and market position.
Gabriella holds an MBA from the University of Birmingham (UK) and has completed senior leadership programs at London Business School and IMD.
Commenting on her appointment, Gabriella Offeddu, General Manager of JTI Romania, Moldova and Bulgaria, said:
“I am honored to take on the leadership of JTI’s business across Romania, Bulgaria, and Moldova, a strategically important cluster for the company. Together, these markets reflect JTI’s long-term commitment to responsible investment, economic stability, and partnership with local communities through a range of initiatives. In Romania, where JTI has built a strong manufacturing and commercial presence, our recently announced plans to build a new factory clearly demonstrate our confidence in the market and our intention to contribute to sustainable economic development, job creation, and long-term value for the country. We will also continue to advance in the Reduced Risk Products category with Ploom AURA, our state-of-the-art heated tobacco product. I look forward to contributing to the next phase of JTI’s sustainable and innovative growth across the region as a reliable and constructive partner.”
Gabriella Offeddu succeeds Alexander Pitchka, who will continue his career within JTI in the Western Europe region.
JTI, a member of the JT Group, is a modern and dynamic international company, passionate about quality and innovation. It sells its products in over 130 markets with the goal of bringing exceptional tobacco and nicotine experiences to its adult consumers. JTI is the global owner of both Winston and Camel, respectively the second and third largest combustible brands in the world. Other global brands include MEVIUS and LD. It is also present in the Reduced-Risk Products category with its heated tobacco brand, Ploom, vaping brand, Logic, and Nordic Spirit nicotine pouches. Headquartered in Geneva, Switzerland, the Company employs over 46,000 people and was awarded Global Top Employer for the eleventh consecutive year in 2025. For more information, visit www.jti.com.
