A powerful public message of sustainability from BDR Associates through its recent campaign for ROMPAP, “Dă tonul la reciclat, alege cartonul ondulat!” / "Set the tone for recycling, choose corrugated cardboard!". In just four months since its launch, this innovative campaign has already garnered significant attention, culminating in two prestigious awards that recognize its excellence in promoting environmental responsibility and the circular economy, in Romania.

The Social Value Initiative in Sustainability Award, offered by The Diplomat was presented at the Sustainability in Business Forum & Awards Gala, hosted by the reputed publication. This recognition highlights the creative and impactful approach of the campaign created by BDR, in raising public awareness about the significance of recycling, especially emphasizing the benefits of using corrugated cardboard packaging. Through compelling communication strategies, our campaign not only captured public interest, but also effectively conveyed the environmental benefits of sustainable packaging choices.

Adding to the success, the campaign also won the Excellence in Eco-Friendly Packaging Awareness Award at the Business Review Environmental & Sustainability Summit.  BDR Associates’ strategic communication efforts, determined the campaign important role in educating consumers about the environmental advantages of corrugated cardboard packaging as a sustainable alternative to traditional materials, and effectively influenced public views on sustainability, demonstrating how powerful communication can be in driving positive environmental change.

These awards not only reflect the quality of the campaign but also underscore the growing significance of public engagement in sustainability initiatives. As the world increasingly looks to circular economy principles, campaigns like this one produced by BDR Associates serve as a reminder that effective communication is essential in building awareness and encouraging responsible consumer behaviors.