Weather Kids or Whether Kids? The right to a safe future
Apr 1, 2024
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The Strategic communication agency BDR Associates is Finalist for the EMEA countries, in the most important global PR competition, SABRE Awards 2024.
Both applications submitted by the agency convinced the large international jury, comprised of elite professionals, mostly at CEO level, from EMEA, of the strategy, creativity, and impact behind the campaigns, and secured BDR Associates the presence as finalists, in the Gala to be held in London on April 17th.
The ‘Civic Courage’ Project and Gala, organized for two years in a row in partnership with The Romanian Royal Household Association, honors the courage of normal people who bring light in the darkness and chaos, through their bravery showed in dangerous situations: ● Journalism in Conflict Zones and Risk Situations; ●Life Saving Missions; ●Civism through Opinion Leading Journalism; ●Civism through Innovative Cultural and Educational Acts; ●Civic Projects for a Sustainable Future and Safeguarding Identity Values; ●Remarkable Civism in Protecting Romania’s Identity Values. This pro-bono initiative is a manifesto in support of true, everlasting values and of the people who selflessly put their lives and comfort at stake for the others.
‘Now it’s your time!’ – a campaign developed for the Romanian-American University – is a bold attempt at redefining communication in the academic world, empowering students to take control of their lives and pursue their professional dreams.
What made the difference among hundreds of projects fighting for a seat in the finals? The competition was all about the purpose, the capacity to inspire change and motivate concerned groups to reflect on what matters most, in our today world, says Alexandra Mihăilescu, Vice President of BDR Associates: “The communication industry has never been busier, and people seek campaigns that can touch on their hearts and their minds at the same time. They want true heroes as models in a world dominated by violence, war conflicts, less and less hope, governed by fake news and deepfake, as well. To us, at BDR, it is a challenge worth taking for each of our clients and partners and we are committed to promote excellence, true values, impactful PR and PA, and quality content bringing valuable contribution to their reputation in the market and helping them reaching the business objectives in Romania, Republic of Moldova and other markets where we currently operate.”
BDR Associates is a leading strategic communication agency in Romania, established in 1995.