On September 19, 2024, Nokian Tyres made history with the Grand Opening of its revolutionary CO2-neutral tire factory in Oradea—the first of its kind in the world. As the trusted strategic communications partner, BDR Associates played a pivotal role in making this milestone a resounding success, delivering standout Public Relations, Public Affairs, and Event Management services that amplified the event's importance on both local and international stages.

From Vision to Reality: Crafting a Memorable Event

Working closely with the Nokian Tyres corporate and local teams, BDR Associates was responsible for the strategic planning and execution of all Communication and Public Affairs activities surrounding the event. The agency secured high-level media coverage, coordinated attendance from key national and local officials, including the Prime Minister Marcel Ciolacu, and managed the smooth flow of the event’s logistics in collaboration with the Finnish event agency TAPAUS.

Elevating Brand Awareness

Through targeted media outreach, including press tours with central and local media, BDR Associates ensured that the Grand Opening generated extensive visibility. With 26 journalists present on the day and 180 media outlets covering the event, including national TV and online platforms, the message was clear: Nokian Tyres’ Oradea factory is a game-changer for the region and a testament to sustainable innovation.

Positioning Nokian Tyres as a Leader

The Grand Opening was not just a celebration of the factory itself but a reflection of Nokian Tyres’ commitment to innovation and sustainability. Thanks to BDR Associates’ expertise, the event reinforced Nokian Tyres' position as a pioneering brand in the tire industry and helped cement its role as a key employer and investor in Romania.

Client & Agency - A Successful Collaboration

BDR Associates has been working alongside Nokian Tyres since 2023, supporting Corporate Communication and Employer Branding efforts to boost the brand's profile in the local market. Beyond this, efforts continue to complement the company’s HR strategy, as Nokian Tyres looks to expand its workforce by over 200 professionals by 2025.