BDR Associates backs fight against disinformation at the ARRP 30th Anniversary Debate
Dec 8, 2025
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Superbrands Romania announces the launch of the 2026 - 2027 programme on the local market. Now in its 12th edition in Romania, the programme is dedicated to excellence in branding. This year’s theme is “The Innovation Legacy”, a meaningful concept that demonstrates that success is, at the same time, about staying true to core values and committing to innovation. In a world driven by change, in an unprecedented dynamic, the “architects of progress” are those brands that transform tradition and consistency into a competitive advantage and, through innovation, build a legacy that remains relevant for the future.
The new Superbrands Honorary Council has also been established, bringing together 30 leaders from the business environment and specialists from the marketing and communication industry, whose mission, as in every edition, is to evaluate the reputational performance of the brands listed in the programme. The strategic partnership with Ipsos Romania continues, marking the seventh collaboration in carrying out the complex stages of market research.
The current edition highlights the role of brands as “architects” of economic and social evolution and introduces, for the Business sector, innovation as a new evaluation benchmark, complementing the overall assessment. For both the Consumers and Business sectors, the selection is based on the established criteria of the global Superbrands methodology: reputation, trust, quality, and market differentiation.
“Branding today is no longer what it used to be in the traditional sense. It is a continuous process of reinvention and a space where the past and the future consciously merge to generate real, long-term value. That is why the 2026–2027 edition of Superbrands Romania introduces several new benchmarks: the Innovation criterion for the Business sector and performance evaluation both within specific categories and at the overall market level. I am confident that the research results will be surprising and will reveal both trends and the strategies that new and established brands use to differentiate themselves in an increasingly challenging economic context, thus shaping the future of branding culture worldwide,” said Ada Toni, Country Manager Superbrands Romania.
In the first stage of the programme, conducted together with Ipsos researchers, 1,935 commercial brands were identified, across 61 categories relevant to the Romanian economy. These brands enter the evaluation process carried out by the Superbrands Honorary Council, with the final selection to be validated through market research among 1,500 consumers.
At the same time, for the Business sector, 801 brands were analyzed across 32 product and service categories dedicated to the B2B environment. The final list of eligible brands will be established by the Honorary Council, based on global evaluation criteria and reputational performance.
A distinctive element of this edition is the introduction of an additional analysis module, which provides an extended perspective on brand performance, both within their respective categories and in relation to the overall level of market competitiveness.
The programme will continue with the judging and research stages, followed by the publication of the new edition of the Superbrands Romania book, which will bring together the stories of brands recognized for their performance, and by the Superbrands awards gala.
Subsequent stages include, as in every edition: the announcement of the jury results and, respectively, the market research results, once finalized; the development of the Superbrands Romania Book, Volume XII, and the invitation of representative brands from the local market to share their reputational and branding success stories in the book; the launch of Volume XII of Superbrands Romania and the awarding of Superbrands trophies during the gala event scheduled for early 2027. As in previous editions and in line with global standards, Volume XII for Romania will also be published on the global website of the international Superbrands organization.
“The 2026–2027 edition opens a new chapter for Superbrands Romania, at a time when the programme continues to evolve and strengthen its role as a benchmark for excellence in branding. I wish the new members of the Honorary Council great success as they carry forward this mission, and I thank all those who, as members of the Councils of past editions, have contributed to the development and credibility of Superbrands in Romania through their expertise. The Superbrands programme is a collective endeavor that continues to grow with each edition,” said Cătălina Rousseau, Founder and President of BDR Associates, who introduced the Superbrands Programmes in Romania.
About Superbrands Romania: Present in Romania since 2005, through the strategic communication and public relations agency BDR Associates, the Superbrands organization develops programmes dedicated to the Romanian market and local branding culture. The programmes carried out to date include nine Consumer Superbrands editions, in 2006, 2010, 2012, 2013, 2015, 2017, 2019, 2021, and 2024, as well as three Business Superbrands editions, in 2007, 2008, and 2024, showcasing over 410 success models in branding and communication. Over time, the Superbrands programmes in Romania have brought together more than 280 specialists and professionals in management, marketing, communication, branding, and other fields, as members of the Superbrands Honorary Council. More information about the Superbrands Romania programme is available at ro.superbrands.com.
About BDR Associates: Founded in 1995, BDR Associates is a strategic communication and public relations agency and the exclusive partner in Romania of Hill & Knowlton, part of the WPP Group, one of the largest global communications groups. BDR Associates expanded its operations to other markets starting in 2002, when it opened the first communication agency in the Republic of Moldova. BDR Associates provides strategic communication services, public affairs and crisis management, specialized training, corporate communication, branding, events, creative development, digital PR, EU projects, specific monitoring and sectoral analysis, as well as other services for multinational and entrepreneurial companies, international or non-governmental institutions, and other categories of clients. Over the years, it has developed strategic partnerships with various consulting companies across Europe and beyond, becoming a leading agency in the regional communications market. More details are available at https://www.bdr.ro/.
About Ipsos: The international group of French origin, Ipsos, is one of the largest market research companies in the world. It is listed on the Paris Stock Exchange, has nearly 20,000 employees, and operates in 90 countries. Ipsos is the largest research group present in Romania, with over 1,000 employees. In 2026, Ipsos Romania celebrates a quarter of a century since its establishment. For more information, please visit https://www.ipsos.com/ro-ro.