Cheil | Centrade, the hub for Southeast Europe of the Korean network Cheil Worldwide signs new Samsung Pop-up Stores in Băneasa Shopping City and Zagreb, Croatia, as part of a project to transform the retail experience for Samsung customers in twelve cities in Europe.
The new Pop-up stores are the places where Samsung fans can test and find out more details about the latest products and discover solutions to make every day unforgettable through epic experiences.
"Samsung's vision revealed at the latest CES (Consumer Electronics Show), the most important tech event in the world, is Together for Tomorrow. Under this motto, Samsung wants to build a more sustainable, personalized, and connected future in which smart home experiences are perfectly integrated.
We sought to incorporate this thinking into our design for these new Pop-up Stores and thus offer Samsung fans a superlative retail experience", explains Ciprian Văduva, Head of Retail, Cheil | Centrade.
"The figures speak for themselves about the inputted effort behind these projects: there were over 50 hours of design, 700 hours of construction and fitting, and we used over 300 meters of electrical cables and over 400 kilograms of metal structure", completes Ionuț Nicolau, Retail Manager, Cheil | Centrade
The launches offered visitors personalized experiences, including a real-time portrait by a cartoonist, using a Samsung S-Pen on a state-of-the-art Galaxy Tab in Băneasa.
In Zagreb, the main attraction was the magical Samsung Moon Garden experience - a night garden decorated with flowers under the mystical sky, which creates the perfect photo corner to try the revolutionary technology of the new series of Galaxy S22 smartphones.
The new features of the Nightography function allow users to take flawless night photos and capture videos of impeccable quality even in dark or low light environments, thus effectively turning the phone's camera from night into day. The new features of the Nightography function allow users to take flawless night photos and capture impeccable quality videos even in dark or low light environments; thus, the phone's camera could turn the night into a day.
Samsung Electronics Co., Ltd. inspires people and shapes the future through its transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, memory, system LSI, foundry, and LED solutions.
Cheil | Centrade is one of the largest integrated communication companies in Romania and serves as a regional hub for the Korean Cheil network in Southeast Europe, coordinating Samsung's communication and creation strategy. From the Cheil portfolio Centrade also includes Carrefour Romania, First Bank, ENGIE Romania, NN Romania, Dr. Oetker, Mondelez, Raiffeisen Bank, Point Pickup, ANAIS Association and United Way. Since 2018, Cheil | Centrade Bucharest has also launched the Digital Intelligence and Analytics (DIA) division, a unique data intelligence service center that serves several markets in Europe. Cheil | Centrade is the award-winning agency at the latest Webstock Awards and Cresta Awards and has recently won awards at the London International Awards, The Mixx Awards, Gaming Video Awards, Internetics, D&AD Awards, and Effie Awards.
