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News from Members Cheil | Centrade + ENGIE Romania = Friendly future creators!

Cheil | Centrade + ENGIE Romania = Friendly future creators!

by Cheil | Centrade October 10, 2023


Strategic communication and data intelligence consulting company Cheil | Centrade, the hub for Southeast Europe of the Korean network Cheil Worldwide, continues the strategic communication partnership with ENGIE Romania and launches a new communication platform, "Create a friendly future with ENGIE".

This year, as a result of a new competitive selection process, Cheil | Centrade has been reconfirmed as the strategic and creative consulting agency of ENGIE Romania. The continuation of the collaboration brings more vitality and a progressive orientation to the communication platform, which is well anchored in the ENGIE Romania's objectives and business strategies.

The collaboration began four years ago, and in the first year, the brand platform "Create with ENGIE a new beginning" received an EFFIE award in the Energy category.

The new brand campaign, "Create a friendly future with ENGIE," is a natural continuation of the previous platform, as well as a shift of the Group's #Let's act together platform, which aims to promote the ENGIE Group's target of net zero carbon by 2045.

The creative concept is inspired by the stories of ordinary people who, through their choices and behaviors, make the future friendly. Their stories are presented in different cinematic genres and brought to the small and big screens by ENGIE. The brand spot highlights the green products and solutions offered by ENGIE Romania in support of these actions and casts people as protagonists in the scenario for a friendly future.

The communication platform debuted with an integrative video spot and a 360 campaign, which delivers strategic content suitable for all media channels, and which continued, under the same umbrella, with new episodes of future-friendly creators.

The new brand campaign, «Create a friendly future with ENGIE», is an invitation addressed to all our stakeholders to build with us a friendly future. This bold call to action supports and reflects our positioning as a friendly brand concerned with customer need, as well as the impact that we all have on the environment, individually and collectively.  As in a movie script, we are all the protagonists of stories whose happy endings are being written today and which ENGIE is translating to the small and big screens.”, remarks Amalia Anghel, Head of Corporate Communication ENGIE Romania & Communication Coordinator Europe Hub.

„We begin the 5th year of collaboration with ENGIE Romania with the enthusiasm that every campaign start has, but also with the confidence that characterizes our solid, long-term partnership. We are honored to be with them in this new stage as well, contributing to their efforts for a sustainable future. Together we will tackle the new challenges in a much clearer and more secure framework from a structural and operational point of view, so as to obtain the best results with a direct impact on business and, we hope, on Romanian society as a whole.”, says Carmen Miruță, Business Leader, Cheil | Centrade.

Convincing, strong, humane – three words for a communication vision worthy of my trusted supplier – ENGIE Romania. But above what is visible to the naked eye is the work behind the scenes and the impressive effort from everyone. I'm glad that we understand the same partnership based on trust and listening to each other. Thank you all and let's continue to create a friendly future together.”, adds Cristina Râmbu, Director Marketing & Solutions Design, ENGIE Romania.

We continue to work for a brand that walks the talk in terms of green energy solutions, alongside a team with contagious energy and a desire to make things that the world is talking about. It was a strong motivation to think of new creative solutions to measure, inspired by the way Romanians perceive energy sustainability and the decisive actions they are willing to take. The video spots, inspired by the world of movies, but staged in the context of the home, show us that, together with ENGIE, Romanians can create stories with a happy conclusions for themselves and the planet.”, completes .Mihai Gongu, Executive Creative Director, Cheil | Centrade.

We have very ambitious goals for the coming years and that is why we have transformed the product offering at all levels. We offer green electricity solutions, photovoltaic panels, electric mobility and smart thermal comfort solutions. As a result, the entire product range is centered on green energy, reducing natural gas consumption and, implicitly, carbon emissions. Our customers' experience will continue to be improved through various digital solutions and functionalities, with a focus on streamlining consumption in the customer account and the MyENGIE mobile application. All these efforts of the brand and our teams are inspired by consumers and their dedication to give the coming generations a better future, a green future.”, states Diana Stan, Head of Digital and Marketing Communication, ENGIE Romania.

Cheil | Centrade Team:

  • Carmen Miruță - Business Leader I Marketing Operations & Strategy
  • Mihai Gongu - Executive Creative Director
  • Miruna Baias – Strategy Head
  • Miruna Potop - Group Creative Director
  • Alina Zaharescu – Head of Art
  • Ioana Cozma – Senior Copywriter
  • Iulia Dămăroiu – Senior Art Director
  • Radu Zaharescu – Art Director
  • Monica Garbur - Head of AV Production
  • Ema Ionescu - Client Service Team Leader
  • Bianca Cauc-Bîtu - Account Director
  • Ana Maria Rădulescu – Senior Account Manager
  • Dan Butoi – DTP
  • Mihaela Iamandi - Traffic Manager

Production House:  Saga Films: Director: Iulian Moga

Video post-producție: Chainsaw Europe

Media agency: United Media Services

ENGIE Romania group of companies is one of the most important players in the energy sector and operates in the following fields of activity: distribution and supply of natural gas, production from renewable sources and supply of electricity, as well as green solutions and technical services for natural gas installations and thermal plants . ENGIE Romania and its subsidiaries serve a portfolio of 2 million customers, operate a distribution network of about 22,600 km, have a production capacity from green sources of 121 MW and have over 4,200 employees.

Strategic communication consulting and data intelligence company, Cheil | Centrade, is one of the largest integrated communications companies in Romania and a regional hub for the Korean Cheil network in Southeast Europe, coordinating Samsung's communication and creation strategy. The Cheil | Centrade portfolio includes PROFI Romania, Hochland România, First Bank, ENGIE Romania, NN Romania, Carrefour Romania, Alpin 57, Mondelez, Raiffeisen Bank, Point Pickup, ANAIS Association, and United Way.

Since 2018, Cheil | Centrade Bucharest has launched the Digital Intelligence and Analytics (DIA) division, a unique data intelligence service center that serves several markets from Europe. Established in 2022, the Digital Media division completes the mix of services that the agency offers to its clients, also benefiting from the advantage of its own digital service and data analysis center. DIA and Digital Media divisions work together to offer clients tailored digital solutions, using the expertise of professionals and the latest analytical tools in the digital area.

In 2023, Cheil | Centrade won a Silver trophy at the IAB Mixx Awards Europe for the Samsung #22EpicNights campaign, a nomination for the Kozel brand launch campaign in Romania, a Silver and two Bronze trophies at the Effie Awards, a Gold trophy, two Silver and a trophy of Bronze at the White Square Festival, but also a Bronze trophy at Top ADC*RO 2023. In 2022, Cheil | Centrade earned its first Silver at Europe Silver Awards and the first Romanian Grand Prix at the IAB Mixx Awards Europe with the “Guilt Gifts Puppetry” campaign for the ANAIS Association, as well as Gold, Silver and two Bronze trophies at the Effie Awards, two Crystal trophies at MAD Stars Awards, and seven medals at Webstock Awards.

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