SuperOkay, a UK-based startup with Romanian founders receives 400K EUR investment to grow their digital agency-client collaboration and contract management platform to bring much-needed transparency, efficiency, and fluidity to the world of services.

The investment round, led by Bulgarian venture capital fund Eleven Ventures and joined by Roca X and several UK business angels, will fuel SuperOkay to grow its team and customer base.

What is SuperOkay

SuperOkay is an app that helps digital agencies, software studios and freelancers better manage their sales, workflow, and scope changes so as to increase clarity, profits, and stay on the same page with their clients.

The company was founded by two Romanian diaspora in late-2018. Today, more than 60 agencies are already using the product in beta, as the team conducts rich conversations to deeply understand, improve and refine their client collaboration process.

SuperOkay helps solve the most sensitive aspect of an agency’s business life: the client relationship, so as to best replicate and further improve on real-life interactions. They take a user-centric approach to product building to design a user experience that is smart, efficient, and intuitive for both agencies and their clients. 

While Covid-19 has accelerated the trend, the future of client collaboration is inexorably digital. Clear and effective online client communications are increasingly essential for agencies to thrive.

With this investment SuperOkay aims to do for client-agency relationships what project management apps did for team collaboration in the past 10 years. 

”We truly feel fortunate to create a product that solves the delicate and exciting challenges in the agency-client relationship. Throughout our 7 years operating an agency we took great pains and also satisfaction in being able to observe and improve our client interactions. We’ve leveraged those tests, findings, and insights to create SuperOkay, a smart, clean, and efficient client collaboration tool”, Maria Constantinescu, Co-founder of SuperOkay explains. 

Commenting upon what makes SuperOkay an attractive investment, Vassil Terziev, Managing Partner at Eleven, elaborates: “We are very excited to welcome Maria, Radu and the rest of the SuperOkay team to the Eleven family. It's always a pleasure to collaborate with founders that have worked together for many years, understand their domain, and have big ambitions. Our whole team is looking forward to supporting SuperOkay in its growth journey. This is our first investment in a Romanian team in a number of years and we are excited to back a new wave of aspiring founders from Romania building disruptive ventures.”

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About SuperOkay:

SuperOkay (Specstimate Ltd.) is a UK based company with a Romanian product team that operates mostly out of their Bucharest offices. The team has ample experience working together on digital products from their previous years consulting with Perfect 10 Studio - a high-end product agency building complex apps, such as Marune and Uspaah.

https://www.superokay.com/

About Eleven Ventures:

Eleven is one of the leading early-stage VCs in Bulgaria and in the SEE region, investing in startups since 2012. With 150 collective investments over 7 years, Eleven’s team has been instrumental in catalyzing the local startup ecosystem. Based on the success of its first fund Eleven is currently supporting early-stage companies with a second fund, which is entirely private and focusing on b2b technology innovation, with tickets of up to €500K.

https://www.11.me/

ROCA X - For dreams too big to be built alone

ROCA X is a disruptive business initiative that supports early-stage technology businesses and founders throughout Europe and beyond, who have revolutionary ideas, a vision to impact society, and the drive to make it happen.