One United Properties (BVB: ONE), the leading green investor and developer of residential, mixed-use, and office real estate in Romania, announces that its Board of Directors has approved a strategic framework for a phased entry into the United States residential real estate market. The initiative is designed to establish a presence in selected U.S. micro-markets. Under the approved framework, the company has completed its first land acquisition in the U.S., in the Nashville metropolitan area.

The Company’s decision to establish a presence in the United States follows a multi-year review of five international markets, started in 2020 and intensified in early 2024. During this process, One United Properties assessed several jurisdictions outside Romania, but most were ultimately not pursued, either because of limited market liquidity, insufficient scale, regulatory complexity, or a risk-return profile that did not meet the Company’s investment criteria.

The United States is the first international market that meets the Company’s investment requirements, given its size, transaction depth, high liquidity and a development environment supported by strong institutional participation and relatively predictable processes. This move does not represent a broad geographic expansion, but a disciplined, submarket-led approach focused on areas with clear demand fundamentals and limited housing supply, creating a clearer basis for long-term planning.

The Company will initially focus on the Nashville metropolitan area as its primary execution market, with a first residential development identified in Franklin, Williamson County. Miami has been designated as a parallel growth and liquidity market, with initial efforts focused on pipeline formation and market positioning.

“After consolidating our position in Bucharest and initiating selective steps outside the Romanian capital, we have continued to evaluate international markets through the same disciplined approach. The U.S. is the first reviewed market that combines meaningful scale, liquidity and an investor and developer friendly environment, especially in the two areas we have prioritised, Nashville and Miami. This first acquisition is a measured step to establish a presence on the American market and build practical market knowledge, not a broad geographic expansion. We are starting with a controlled-size project, under clear investment criteria and strict capital discipline, and we will only scale as execution and returns meet our standards”, said Victor Căpitanu, co-founder and co-CEO of One United Properties.

The company has completed its first land acquisition in the United States, in Franklin, Williamson County, Tennessee, part of the Nashville metropolitan area. The land has a total area of 4.53 acres (18,332 sqm). The company has under contract and will acquire two more adjacent land plots with a total area of 1.86 acres (7,527 sqm). Thus, the total plot of 6.39 acres (25,859 sqm) will allow for the development of 42 townhouses and a clubhouse, with a total buildable area of approximately 107,500 sqf (9,987 sqm). The development will be called One Liberty Pike and will have a gross development value (GDV) of USD 60 million.   

The decision to establish a presence in the U.S. real estate market is based on demographic dynamics and economic fundamentals. The Company’s analysis indicates that the Nashville metropolitan area is among the faster-growing regions in the United States, with population growth estimated at approximately 80–100 new residents per day, and an independent report published in 2025 estimating a shortage of approximately 90,000 homes across the area and surrounding communities. The city of Franklin in particular, where the Company’s land is located, is regarded as one of the most desirable residential submarkets in the region, supported by a strong income profile, high-performing schools, low crime rates and limited availability of new developments.

„Our objective is to apply the same discipline we use in Romania, careful micro-location selection, rigorous risk control and a proven premium residential development model, in a market where demand is supported by long-term drivers and liquidity is deep. This first step is intentionally measured: we are entering the U.S. with a controlled first project, supported by approved urban planning. The Nashville metropolitan area is a strong example of a diversified local economy and a pro-business environment, which is an important part of the long-term demand picture. We will build our U.S. presence gradually, through a phased approach. Capital deployment will remain disciplined and subject to internal approvals and strict investment criteria, while Romania remains our core market and strategic base”, said Andrei Diaconescu, co-founder and co-CEO of One United Properties.

In addition to the Nashville metropolitan area, the Company continues to explore other investment opportunities in other regions of the United States, such as the Miami metropolitan area, which has been designated as a parallel growth and liquidity pillar. This region is characterized by strong population growth among prime working-age segments, sustained domestic and international demand, high net migration, and a diversified economy. It is a mature and resilient region, supported by sustained population inflows and capital migration. In the near term, the company’s efforts will focus on pipeline formation, market positioning and screening opportunities that match its standards. Any potential projects will be pursued selectively, subject to the Company’s investment and risk criteria.

Additional details regarding the strategic framework are presented in a dedicated video presentation, from the Company’s Co-CEOs and co-founders, Andrei Diaconescu and Victor Căpitanu, available at the following link: https://youtu.be/oe48WAXrcK0

More details: https://www.oneunitedproperties.com/   

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ONE UNITED PROPERTIES (BVB: ONE) is the leading green investor and developer of residential, mixed-use, and commercial real estate in Bucharest, Romania. One United Properties is an innovative company dedicated to accelerating the adoption of construction practices for safe, energy-efficient, sustainable, and healthy buildings, and has received numerous awards and recognitions for its superior sustainability, energy efficiency, design and wellness. In 2025, Financial Times recognized One United Properties as the 9th fastest growing company in Europe in the last decade in its Top 300 list of the "Europe's Long-Term Growth Champions" ranking.