Devhd, a ServiceNow partner and an innovative company focused on digital transformation solutions and services powered by Artificial Intelligence (AI), announced the development of its CRM (Customer Relationship Management) service portfolio by implementing and personalizing ServiceNow solutions for clients in Romania and in the region.

This strategic expansion reflects ServiceNow’s ongoing effort to strengthen its customer relationship management capabilities. Unlike traditional CRM systems that are usually sales-driven, ServiceNow takes a different approach, focused on automation, end-to-end integration, and enhancing the overall user experience.

ServiceNow CEO Bill McDermott emphasized that the platform isn’t a direct competitor to conventional CRMs. Instead, it addresses the gaps those systems leave behind, focusing on service delivery and data integration.

Through the ServiceNow platform, Devhd will leverage artificial intelligence capabilities to automate workflows, deliver proactive recommendations, and enhance the user experience. Additionally, the company will support the integration of the ServiceNow platform with ERP (Enterprise Resource Planning) systems, connecting customer data with operational processes for faster and more efficient task resolution. Furthermore, the platform helps companies increase collaboration between customer support and operational teams, offering a complete view of the customer journey. The result is a more personalized customer experience and enhanced operational efficiency.

ServiceNow’s recognition as a Leader in the Gartner® Magic Quadrant™ - CRM Customer Engagement Center 2024, proves its ability to transform how companies deliver customer service— from the initial point of contact to the full resolution of the issue.

According to Zion Market Research, the global CRM services market was valued at USD 64.86 billion in 2023. It is projected to reach USD 122.8 billion by 2032, with an estimated annual growth rate of 7.35% between 2024 and 2032.

“We strongly believe that the future of customer relationships depends on the ability to respond quickly and effectively to customer needs. Through our partnership with ServiceNow and our local expertise, we are introducing a new generation of customer relationship management solutions to the Romanian market—solutions built around automation, artificial intelligence, and seamless business process integration,” said Adrian Herdan, CEO of Devhd.

CRM solutions powered by the ServiceNow platform are ideally suited for industries that demand a high degree of service integration—such as the public sector, financial services, and complex B2B environments.

Companies that choose these solutions offered by Devhd benefit from:

• Streamlined workflow automation and seamless integration with existing systems
• Omnichannel customer experiences, driven by intelligent automation and AI to enhance every interaction
• Reduced response times and improved customer satisfaction
• Comprehensive visibility into customer journeys and their alignment with operational processes

“Devhd’s proven expertise in implementing and customizing ServiceNow CRM solutions supports our vision of helping organizations in Romania and the wider region accelerate their digital transformation—through smart, scalable solutions tailored to the evolving needs of the market,” added Adrian Herdan.

About Devhd 

Founded in 2016, Devhd is the first Romanian company providing customized digital solutions for digital transformation through ServiceNow platform. 

As a ServiceNow Partner, Devhd provides design, consulting, implementation, support and maintenance services for the entire ServiceNow platform. The company's expertise includes key areas as IT Service Management, IT Operations Management, IT Asset Management, Strategic Portfolio Management, Customer Service Management, HR Service Delivery, hyper-automation, integrations and tailored training. 

With over 10 years of experience on the NOW Platform, Devhd's consulting team provides full technical governance for end-to-end projects, with flawless execution. To learn more about Devhd, visit www.dev-hd.com or contact the company by email at office@dev-hd.com.