AmCham Romania is pleased to invite members to a seminar offered by Oameni și Companii on March 11, 2025, between 16:00 - 17:30. 

Please note that this workshop will be an IN-PERSON event, organized at AmCham Office (11 Ion Campineanu Street, Union International Center, 4th floor).

Understanding and leveraging data from industry events has become a crucial component of strategic decision-making. This event is designed to highlight the significance of gathering and analyzing event-related data within a company’s domain. Staying informed about key topics, trending themes, competitor participation, and available tools for data extraction is essential for maintaining a strategic advantage. Understanding these elements enables businesses to refine their marketing approaches and improve decision-making processes.

Event Objectives:

• Emphasize the importance of monitoring industry events for valuable insights.
• Demonstrate methods for identifying key themes and trending subjects in a specific sector.
• Explore tools and techniques for tracking competitor participation in events.
• Provide actionable strategies for leveraging extracted data in marketing and business growth.

Key Topics:

1. The Role of Event Data in Business Strategy – Understanding how industry event insights contribute to success.
2. Identifying Key Themes and Trends – Techniques for recognizing what topics dominate the industry.
3. Competitor Event Participation Analysis – Monitoring where competitors engage and why it matters.
4. Utilizing Tools for Event Data Extraction – Overview of platforms that provide access to relevant information.
5. Transforming Insights into Actionable Strategies – Leveraging collected data to refine business and marketing decisions.
6. Future Trends in Event Intelligence – Staying ahead in an evolving market.

Who Should Attend?
This event is designed for business strategists, marketing professionals and decision-makers seeking to strengthen their market position through informed event analysis.

By learning to track key topics, monitor competitors, and utilize advanced tools, businesses can enhance their strategic approach and achieve long-term success. Join this event to harness the power of event intelligence and elevate your company’s competitive edge.

About the facilitator:

Letiția Dan is the Business Development Manager Oameni și Companii. She is a psychology graduate creating tailored communities for businesses looking for organic growth and a lifetime volunteer with a mission to empower. She holds a Master's degree in Business Administration and Marketing from the Bucharest University of Economic Studies and a Bachelor's degree in Psychology from Titu Maiorescu University. Letiția is also an Action Plan Champion for Rotary International.

The discussions will be held in Romanian.

Participation is open based on prior confirmation here by March 7, 2025, EOD.