AmCham Romania is pleased to invite members to a seminar offered by Valoria Business Solutions, on February 18, 2025, between 16:00 – 17:30.

Please note that this workshop will be an IN-PERSON event, organized at AmCham Office (11 Ion Campineanu Street, Union International Center, 4th floor).

Motivating and retaining Gen Z professionals is essential for modern leaders and HR specialists. Whether managing a team of young employees, designing retention strategies, or fostering engagement, understanding Gen Z's values and expectations is crucial for building successful, future-proof organizations.

This workshop, focused on Gen Z motivation and retention, is designed to provide participants with the essential insights and strategies to succeed in attracting, engaging, and retaining this dynamic generation.

Join this workshop to:

• Identify common pitfalls that hinder effective motivation and retention of Gen Z professionals
• Explore the psychological and behavioral dynamics that drive Gen Z engagement
• Develop strategies to foster loyalty and build authentic connections with Gen Z employees
• Recognize the power of purpose and values alignment in retaining young talent
• Build a versatile toolkit for creating a supportive and inclusive work environment

Who is this workshop for?

• CEOs, directors, and managers looking to engage and retain Gen Z employees
• Heads of HR, talent managers, and team leaders
• Entrepreneurs aiming to attract and retain young, innovative talent
• Anyone passionate about building a workplace culture that resonates with Gen Z values

This workshop promises to equip you with practical strategies to transform the way you connect with the emerging workforce and help you unlock the full potential of Gen Z professionals.

About the facilitator:

Elena Badea is the Founder and Managing Director of Valoria Business Solutions, a well-known training and consulting company. Prior to this role, she held the position of Marketing Director at one of the Big4 companies in Romania for nearly 16 years. Before that, Elena worked with an international trading house, where she held a multifaceted role encompassing marketing, business advocacy, and international trade.

Elena Badea graduated from the Polytechnics University in Bucharest and has since cultivated a career spanning over 25 years in marketing, sales, and business development. Her expertise includes business development, account management, corporate marketing, operational and digital marketing.

At Valoria, Elena conducts management and leadership courses for multinational companies and prominent Romanian entrepreneurial firms. She is highly regarded as a trainer in various domains, including marketing and communications, business development, account management, presentation techniques, networking, personal branding, leadership, sales psychology, and neuro-marketing.

Over the past 12 years, she has overseen 58 research papers on the significant developments in the Romanian business landscape. Elena actively engages in training and coaching for managers and entrepreneurs, as well as participates in social responsibility projects and education initiatives. She regularly contributes articles to business media and serves as a speaker at numerous national conferences, addressing hot topics in management, marketing, sales, and business development.

Elena is keen ESG. She is the co-author of the first survey on ESG in Romania. Also, she is a mentor in several national programs that support young entrepreneurs and takes the time to contribute to many other initiatives.

The discussions will be held in Romanian.

Participation is open to AmCham Romania members, based on prior confirmation here by February 14, 2025, EOD.