Beyond Ads: Digital Marketing Beyond Advertising Budgets

AmCham Romania is pleased to invite members to a seminar offered by theMarketer, on April 1, 2025, between 15:30 - 16:30. 

Please note that this workshop will be an IN-PERSON event, organized at AmCham Romania Office (11 Ion Campineanu Street, Union International Center, 4th floor).

In a digital landscape dominated by paid ads and rising acquisition costs, sustainable business growth requires more than just advertising campaigns. How do you turn paid traffic into real conversions? How can you ensure that every generated lead becomes a loyal customer?

Let’s explore together digital marketing strategies beyond ads, highlighting the essential role of email marketing and automation in cost optimization and maximizing results.

• How to maximize your ad investment – Why acquisition is just the first step, and real conversion comes through nurturing and retention
• Conversion funnel – How to turn leads from paid campaigns into active and loyal customers through email marketing
• From click to conversion – Efficient integration between paid media and email marketing for better ROI
• Automations that sell – Email sequences and triggers that keep your brand relevant and increase conversion rates without additional costs

If you want to discover how to boost your sales without continuously increasing your ad budget, we’ll provide you with the right strategies to effectively combine paid traffic with conversion and retention tactics.

The discussions will be held in Romanian.

Participation is open based on prior confirmation here by March 28, 2025, EOD.