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About Superbet Group

Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.

Well-known for its customer-centric approach, employee-friendly culture, and strong commitment to data protection and compliance, Superbet is a trusted name in the industry. The Group is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.

A Tech-Driven Global Entertainment Platform

At Superbet, technology and innovation are central to its mission. The Group includes Happening, a leading tech company with offices in Zagreb (Croatia), London (UK), Madrid (Spain) and Bucharest (Romania). These teams focus on creating cutting-edge proprietary technology and developing innovative digital products.

Superbet’s ambitious growth strategy focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience.

Global Recognition and Standards

In 2019, Blackstone Inc., the world’s largest private equity firm, recognized Superbet’s vision and achievements with a strategic minority investment of €175 million.

As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).

Superbet’s influence is also reflected in its industry recognition: in 2024, EGR Global placed the Group as 11ᵗʰ among the world’s most powerful gambling companies in its EGR Power 50 global rankings.