McCann Erickson

Established in 1991, McCann-Erickson Romania is presently a full-service advertising agency who, over the past years, has been strengthening its leadership position in all areas of marketing communication through successful branding strategies developed for its clients, its thorough consumer inside, its high quality creative works, and its team’s expertise, dedication and skilfulness.
McCann’s record:
2001- 2002, Ad’Or - Agency of the year;
2002 - Best European Strategy for Allianz Tiriac campaign;
2002 Golden Drum Festival in Portoroz - Silver Drumstick award for the “Only 6 of them are lucky” TVC, created for the Romanian Lottery;
2003 - Bronze Medal (for “Shadows”) at New York Festival and Mobius Award for “Only 6 of them are lucky”;
2004 New York Festivals, the Public Service Section, TV/Cinema and Radio Advertising Category - Silver Medal for “Accordion” and “Heart”, and Bronze Medal for “Missing Part”; 2004 Effie’s Awards - Grand Effie and Gold Effie for the best campaign for Fanta Shokata; Gold Effie for the best campaign for “Only 6 of them are lucky”.
McCann has been a pioneer in Romania in creating campaigns with social messages, amongst which:2002-2003: Preventing and combating domestic violence with three TVCs - " Carpet Beater", “Shadows” and “Street”; 2003: AIDS prevention with “Missing part” TVC; and a campaign against ethnic discrimination - “Accordion” and “Heart”.
2004-2005: Gold Effie - non-alcoholic beverages - fanta shokata launch - Effie 2004
Gold Effie - media and entertainment - Loto 6/49 “Only 6 of them are lucky” - Efffie 2004, Grand Effie - fanta shokata lunch - Effie 2004, Golden Drum 2004; Two Silver Drum for MTV- „The Wedding“, Sprite- „ Beasts for the beast in you “, Agency of the Year Golden Hummer 2005, The only Romanian Agency finalist at Cannes 2005, Spot section, Finalist at Cresta, Three Golden Effies: Kandia- “Chocolate with love”; Dorna –“More colse to nature”; Sprite- “Beasts for the beast in you”, Silver at Epica for MTV- “Made in Romania/The Wedding”
McCann specialized divisions: McCann/Creative Services, Universal McCann, McCann PR, Future Brands, Momentum, McCann Interactive and MRM.
McCann top clients: Coca-Cola, Nestlé, Mobifon, Interbrew, L’Oréal, JTI, LaDORNA, MasterCard Europe, National Lottery, Excelent.
Full-service agency