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BAT

BAT is the world’s largest quoted tobacco group by global market share, with brands sold in more than 200 countries. We are a leading, multi-category consumer goods business. Our purpose is to build A Better Tomorrow™ by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.

Our heritage – and the foundation of our success – is in cigarettes.

However, we recognise the world is changing. We now have a clear purpose to build A Better Tomorrow™ by reducing the health impact of our business.

This entails:

  • Committing to providing adult consumers with a wide range of enjoyable and less risky products
  • Continuing to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit
  • Encouraging those who otherwise continue to smoke, to switch completely to scientifically-substantiated, reduced-risk alternatives
  • Tracking and sharing progress of our transformation.

As such, alongside our traditional cigarette products, our broad portfolio of non-combustible products includes reduced-risk alternatives such as vapour products, tobacco heating products and modern oral nicotine pouches, as well as traditional oral products such as snus and moist snuff.

Our ambition is to continue expanding our portfolio with a wider range of enjoyable and less risky products that allow us to capture the consumer moments previously associated with tobacco use, reduce harm and satisfy evolving consumer desires.

Our approach will deliver A Better Tomorrow™ for our consumers who will have a range of enjoyable and less risky choices for every mood and moment; for society through reducing the overall health and environmental impacts of our business; for our employees by creating a dynamic and purposeful place to work; and for our shareholders by delivering sustainable superior returns.

As a leading multinational company, sustainability is at the heart of our transformation journey as we build A Better Tomorrow™ by reducing the health impact of our business. As a result, we are moving from a business where sustainability has always been important, to one where it is front and centre in all that we do. In today’s complex and challenging world, the policies, principles and programmes that guide how we work are more important than ever.

Just as we are committed to making a step change in our New Categories performance, we are also committed to making a step change in our sustainability ambition.

BAT is the largest player on the Romanian tobacco market, with 53% market share. BAT is the top contributor to Romania’s state budget, with more than 2 billion EUR paid in 2021 in excise and taxes. BAT is a strategic employer in Romania, creating nearly 3,000 jobs directly and another 30,000 jobs through its supply and distribution chain. 

BAT chose Romania as the first country in the European Union to introduce glo, its most innovative tobacco-heating product.