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Organization & Structure AmCham Romania Board of Directors

AmCham Romania Board of Directors

President Ionuț Simion Country Managing Partner, PwC Romania

Ionuţ Simion is Country Managing Partner of PwC Romania, where he leads a team of over 650 professionals, including 19 Partners, across three lines of services – Assurance, Tax and Legal Consulting, Management Consulting and Deals. He is also a member of the Management Board of PwC in South-Eastern Europe.

Ionuţ is one of the best known tax advisors in Romania and for six years he was the leader of the Taxation committee of AmCham. Currently, he is a vice-president of the Romanian Chamber of Tax Consultants.

Ionuţ served as President of AmCham between 2016 and 2017. In this role, he was involved in discussions and negotiation with Romanian authorities on several legislative initiatives having an impact on the Romanian business environment. In 2016 Ionuţ supervised the publication of a complex AmCham report on public policy recommendations  - Priorities for Romania – which comprises specific actions to encourage the development of several key sectors in Romania.

Vice-President Elisabeta Moraru Country Manager, GOOGLE ROMANIA

Ela Moraru joined Google in April 2012. She drived the performance business verticals, in e-commerce and classifieds. Also she is involved in the Education National Program in Romania, driving the deployment of Apps for Edu and the training of 10% of the teachers for using online tools via the GEG leaders and trainers programs, as well as driving the deployment of Teachers Training Center, Chromebooks, Digital News Initiative and other edu programs.

Ela Moraru holds a Ph.D. degree in Communication Sciences with a thesis focusing on the evolution of the public sphere along side with the transformation of the access to information of the citizens. She teaches at the Faculty of Mass Communication and believes only those that learn, unlearn and relearn are the best achievers.

Vice-President Radu Florescu CEO Cheil Centrade

Radu Florescu is currently CEO of Cheil Centrade South East Europe, the regional communication hub for Cheil Worldwide coordinating 11 markets in the Adriatic and Balkan countries.

Other positions include founding member of IAA Romania, co-founder of the Romanian Association of Advertising Agencies (UAPR), EACA European Board Member representing Romania & Eastern Europe to Brussels (2012-2015, 2017-present), board member and vice-president of the American Chamber of Commerce in Romania (2013 –2015 and 2016 - present), member of the Board of TAROM (Romanian National Airline) March 2015 - June 2017, Coordinator and steering group member for Coalitia pentru Dezvoltarea Romaniei – the leading umbrella association representing business community and Embassy commercial sections in Bucharest.In addition to his business interests, Radu is active with leading NGOs and has a long history of contributing to the local community. Currently, Radu is on the board of AIESEC Romania (International Association of Students in Economics), Member of the Board of JA (Junior Achievement), Member of the Board of OvidiuRo, Member of the Advisory Board for Principesa Margareta Foundation, President of the Board of ASEBUSS MBA program, and member of the board of Hospice of Hope.

Treasurer Ciprian Lăduncă Managing Partner, LCL Grup

C-level Executive with significant experience, including financial and general management, merger & acquisition, strategy, leading complex transformations, simplification, cost optimization, corporate and non-profit governance.

Leadership roles for companies with +2 million clients, +2 Billion USD AUM (Metlife, AIG) and +1000 employees (Tarom). Advisor (KPMG, LCL) for companies acting in FMCG, IT&C, Financial Services and Petroleum sectors.
Member of the Board of Directors, acting in financial services, aviation, advocacy and non-profit sectors. Currently member of the Board of Directors at Amcham/ American Chamber of Commerce and at United Way Romania. Member & Alumni Aspen Institute. Member Independent Directors Association.

Member of the Board Cristian Agalopol Central and Eastern Europe Head - Securities Services, Citibank

Cristian Agalopol joined Citi in 1997. Over 21 years of banking and capital market experience spent in various business areas, product and sales roles for financial institutions, regional CEE sales coordinator, and country senior executive management.

He is a member of the local board (Management Committee) managing capital markets business for Romania and Bulgaria.

Member of the Board Jovan Radosavljevic General Manager Coca-Cola HBC Romania

Jovan Radosavljevic started his career at Coca-Cola HBC more than 16 years ago, as a merchandiser, in Serbia. Since 1998, he held various positions and, in 2009, became Sales Manager of Coca-Cola HBC in Serbia, expanding his responsibility to Montenegro in 2010 and Kosovo in 2011.

Jovan is well acquinted with Romanian market, due to almost three years spent here as Commercial Manager, during which he led his team to redefine the commercial strategy. Now he leads a team of 370 people in Pivara Skopje, a position in which he followed a very clear and strong objective: to build a highly effective long-term growth strategy for the company that led to record high volume and revenue. Moreover, Jovan pursued a strong people agenda, focusing on collaboration, talent identification and promotion.

Member of the Board Alexandru Reff Country Managing Partner, Deloitte Romania

Alexandru Reff is an attorney at law with more than 20 years of experience in business law, taxation and assistance of multinationals and local entrepreneurs in relation to investments, acquisitions and exits.

Alex has wide experience with projects involving a large number of jurisdictions where both local technical knowledge and strong interpersonal and coordination skills are required. He has coordinated multidisciplinary teams of lawyers and consultants in some of the largest transactions in Romania and other countries in the region.

In his current role, Alex supports partners and colleagues to work together effectively in order to make an impact that matters on Deloitte’s clients, on its people and on society. He pursues longterm goals, with a commitment to servant leadership, meaningful work and meaningful relationships.


Member of the Board Călin Lupşan General Manager, Intelligence

Founder of Intelligence, a Romanian IT company with a 60+ dedicated engineers that designs, builds and delivers best-in-class advanced analytics, business intelligence and digital experiences to help organizations achieve sustainable impact www.intelactsoft.com

  • Founder and Partner – PinPoint - Cost Effective Europewide Vehicle Tracking Solutions for Car, Van, HGV, Plant machinery and fleet management. WiFi in car system combined with tracking system managed through mobile devices.
  • Co-founder of Entrepreneurs' Organization Chapter (EO) in Romania at the beginning of 2016. The Entrepreneurs' Organization (EO) - for entrepreneurs only - is a dynamic, global network of more than12,000 business owners in 40 countries. Founded in 1987 by a group of young entrepreneurs, EO is the catalyst that enables entrepreneurs to learn and grow from each other, leading to greater business success and an enriched personal life (www.eonetwork.org).

Member of the Board Iulian Popescu Deputy Managing Partner, Muşat & Asociaţii

Iulian Popescu is an experienced practitioner in Corporate & Commercial matters, with a focus on public and private mergers & acquisitions, corporate finance, disposals, joint ventures and negotiation of various commercial contracts. He distinguished himself as an experienced and dynamic lawyer being involved in advising a significant portfolio of clients from sectors such as energy, constructions, farma or telecom on all aspects of their businesses.

His broad experience also includes advisory work as leading lawyer in large infrastructure projects, being particularly skilled in public acquisitions and PPPs, concession law and licensing/regulatory issues.

Other areas of expertise include Telecom, IT & Media. He advised on international and domestic telecom operators, media and technology companies, on the full range of matters related to IT law – software and services distribution, interconnection and outsourcing agreements, online commerce or data protection. 

His diverse practice focuses as well on Shipping, Aviation & Transport, with particular emphasis on shipping and admiralty, where he has proven extensive experience in dealing with contentious and non-contentious matters related to multi-jurisdictional disputes and transactions.

Member of the Board Daniela Nemoianu Senior Partner, Nemoianu Consulting

With 21 years of business and management advisory experience within Big4 in Romania and Central and Eastern Europe, Daniela Nemoianu is a highly experienced top executive, having participated in hundreds of transactions and large projects, including greenfield investments, major privatization deals and governmental projects.

She has a reputable experience in risk management, corporate finance, regulatory and management consulting and is specialized in financial services, infrastructure, public sector and energy.

Member of the Board Mirela Iordan Country Managing Partner, Pfizer

Mirela Iordan is the Country Manager of Pfizer Romania, the most important American investor in the Romanian pharma sector for the past 25 years. She is the first Romanian woman appointed to lead the company’s operations on the local market.

Before her appointment, in November of 2016, Mirela Iordan was the HR Director for Romania, the Czech Republic and Slovakia, thereby responsible for coordinating a team of HR professionals from 5 Pfizer organizations with more than 600 employees, including the PGS unit in Cluj-Napoca (Romania).

She joined the Pfizer team in 2001, after serving as Sales and Marketing Director for GSK Romania, where she was responsible for the implementation of marketing strategies for all of the company’s areas of activity.

Member of the Board Marius Perşinaru Country President for Romania & Moldova, Schneider Electric

Marius Persinaru is Country President for Schneider Electric Romania and Moldova.  Marius joined Schneider Electric team after a 17-year career with Xerox, where he held several leadership positions both at national and international level (Logistic Director, Country President for Romania and Moldova, Corporate VP Operations East, Corporate VP Channels, Country President for Czech Republic and Slovakia, Country President for Hungary).

Main objectives of Marius’s mandate are business growth and market share increase on one hand, and on the other strengthening the team and fostering a climate of individual development.


Member of the Board Raul Mihu Partner Head of Competition and Antitrust, Bucharest - Dentons

Raul Mihu heads the competition and life sciences practice of Dentons’ Bucharest office and has over 18 years of experience in the legal proffesion. His expertise in the competition sector includes assessing and reforming clients’ business in various sectors including retail, FMCG and pharma, financial services and insurance, manufacturing, oil and gas, assisting them in investigations by competition regulators and devising novel approaches to clients’ needs in this field, both in Romania and at the European level.

He is a winner of the prestigious “Client Choice Award” in Competition from International Law Office, a legal directory that acknowledges those practitioners around the world who stand apart for the excellent client care they provide and the quality of their service.

Raul is a member of the Bucharest Bar since 2001 and a member of the Romanian Insolvency Practitioners’ Association since 2008.