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News from Members OMV Petrom, QUALITANCE and FLOWX.AI partner to accelerate growth in the SME gas market through digital sales

OMV Petrom, QUALITANCE and FLOWX.AI partner to accelerate growth in the SME gas market through digital sales

by October 1, 2021


  • OMV Petrom creates a fully digital sales channel for SME gas contracting and management
  •  The new digital-first gas service solution is the result of OMV Petrom’s innovation & technology partnership with QUALITANCE and FLOWX.AI


Technology companies QUALITANCE and FLOWX.AI have been selected by OMV Petrom to help them radically transform the traditional customer journey of SMEs in need of gas services and build an efficient, paperless, and customizable digital sales channel. Utilio, the new digital platform for gas services born out of this innovation partnership, marks a major step in OMV Petrom’s strategy to empower SMEs with cutting-edge tools that enable them to grow.

Utilio is a unified digital sales channel that simplifies and speeds up time-consuming, inconsistent interactions, synchronizing back-office processes and creating efficiency for OMV Petrom customers and employees. The platform raises the bar in the natural gas market by offering SMEs a fast and smooth experience that lets them contract and manage gas services 100% online. It  dramatically reduces the complexity and length of the onboarding process to less than 20 minutes, and removes the hassle of paperwork via features like electronic signature. The efficiency is generated by the implementation of the revolutionary FLOWX.AI technology into OMV Petrom’s ecosystem and by its integration with +10 existing systems and applications: from public entities such as ANRE and Romanian Trade Registry to Coface or group solutions like CRM and custom-made industry specific apps.

The FLOWX.AI platform, which was implemented and integrated by the QUALITANCE team, streamlines huge amounts of data from disparate systems into  a single source of truth. As a result, Utilio onboards SMEs on a smooth new experience that automates time-consuming processes such as client identification and eligibility, allows for personalized natural gas offerings, and provides them with continuous support, transparency and predictability through forecasting.

We are excited by the opportunity to embark on this new digital journey alongside OMV Petrom and to create together a much needed change of experience in the SME gas market. We trust that the digital transformation we have accomplished in great collaboration with FLOWX.AI makes for a solid foundation in OMV Petrom’s relationship with a new segment of clients, who need state-of-the-art tools so they can grow faster and easier.” - Mike Parsons, QUALITANCE Chief Executive Officer.

We are extremely happy to see the first deployment of FLOWX.AI in an industry as challenging and complex as Energy and Utilities. The partnership with OMV Petrom is only just beginning, marking a shift towards the digitalization of B2B relationships. The next stages of the project will see us go deeper into leveraging data through AI to further improve the speed of development, the optimization of process automation and the customer experience.” Ioan Iacob - FLOWX.AI CEO and co-founder.

Utilio is a state-of-the-art customer platform that contributes to our efforts to digitize, simplify, and diversify our natural gas offer and related services. We created a solid foundation that ensures a high degree of transparency and meets the needs of SMEs in terms of service experience and rapid contract signing for gas supply services.” - Franck Neel, member of the OMV Petrom Executive Board, responsible for Downstream Gas.

The framework used by the QUALITANCE team in the development of the Utilio platform computes the Agile methodology and design thinking principles, which focus on building customer empathy and embedding user feedback in the final product through intense research, rapid prototyping, and continuous testing across the entire design and development process.

OMV-Petrom chose the FLOWX.AI technology due to its novel software development paradigm. FLOWX.AI enables enterprises with disparate or legacy systems to build digital experiences in less than 10 weeks, while offering them a safe way to rationalize and update their systems. The Code Revival architectural model accelerates the digital transformation in enterprises, while supporting a long-term infrastructure refresh.



QUALITANCE is an international technology and innovation company that builds digital products and businesses for global organizations. QUALITANCE leverages behavioral design and emerging technologies such as AI and Machine Learning to create innovative digital products and services and help large organizations step in the digitally hyper-scalable 21st-century economy.

In over 10 years of existence, the company has built its presence across 3 continents – Europe, US & Australia - from Bucharest to San Francisco, New York and Sydney, and has worked with some of the world’s biggest companies - News Corp, Virgin, IKEA, Johnson & Johnson, or Ford - on digital transformation and innovation solutions.

QUALITANCE has been recognized by the Financial Times 1000, Inc.5000 Europe, Deloitte Technology Fast 50 Central Europe and Technology Fast 500 EMEA as one of the fastest-growing technology companies. In 2017, QUALITANCE was awarded Company of the Year by the Employers Association of the Software and Services Industry (ANIS). In 2018, the Bucharest Stock Exchange presented QUALITANCE with the Made in Romania Award for being one of the companies that will contribute to the growth of the national economy.

About the FLOWX.AI  platform


FLOWX.AI is the first development platform that allows FIs and other enterprises to build amazing digital apps in just 10 weeks, while reviving their legacy infrastructure and providing a path to re-building it from within. All without deep code expertise.

With the world’s first AI-generated UI and ZeroRedeploy (™) technology, FLOWX.AI helps enterprises build and launch omnichannel digital products and experiences while supporting the automation of business processes.

Large and complex enterprises such as BCR-ERSTE, Banca Transilvania, News Corp Australia and OMV-Petrom use FLOWX.AI as a digital engine to power mission-critical processes.


About OMV Petrom

OMV Petrom is the largest integrated energy company in South-Eastern Europe, with an annual Group hydrocarbon production of 53 million boe in 2020. The Group has a refining capacity of 4.5 million tons annually and operates an 860 MW high efficiency power plant. The Group is present on the oil products retail market in Romania and neighboring countries through 789 filling stations, at the end of June 2021, under two brands – OMV and Petrom.

OMV Aktiengesellschaft, one of the largest listed industrial companies in Austria, holds a 51% stake in OMV Petrom. The Romanian State, through the Ministry of Energy, holds 20.6% of OMV Petrom shares, Fondul Proprietatea holds 7%, and 21.4% is the free float on the Bucharest Stock Exchange and the London Stock Exchange.

OMV Petrom is the largest contributor to the state budget, with contributions of approximately 32 billion euro in taxes and dividends paid between 2005 and 2020.

Since 2007, OMV Petrom has included corporate responsibility principles into its business strategy. Between 2007 and 2020, the company has allocated approximately 72 million euro to develop communities in Romania, focusing on environmental protection, education, health and local development.

On July 29th, 2020, OMV Petrom announced its support for the recommendations issued by the Task Force on Climate-related Financial Disclosures (TCFD) regarding risks and opportunities on climate change.

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