The International Software Distribution company, which took over the management of all commercial transactions between Dell Software Group and its partners in Romania, Bulgaria and the Adriatic Region at the beginning of the year, announced its official launch on Thursday, 21 January during an exclusive event held at the Residence of the Ambassador of the United States in Romania, His Excellency, Mr. Hans Klemm.
The launch of International Software Distribution is part of Dell Software’s operations development strategy in the region* (*Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo, Macedonia, Montenegro, Romania, Serbia, Slovenia), through strengthening the authorized partners’ network and investments in perfecting technical, sales and marketing resources.
“The regional partnership between Dell Software and International Software Distribution is an excellent opportunity to continue to build on the technological achievements and development within countries in South-Easthern Europe. This marks the beginning of a unified effort to better secure, manage and protect systems, applications, devices and data. Dell Software will now have a consolidated distribution channel in the region and a strong network of partners. We welcome the collaborative US-Romanian efforts to help private companies and public sector institutions to access best-of-breed technology solutions which efficiently counteract the threats of cybercrime. Improving cybersecurity and systems management in the region with a strong network of partner companies means developing and maintaining the impressive local talent and expanding the prospects for young people looking to join the ICT sector”, declared His Excellency, The Ambassador of the United Staes in Bucharest, Hans Klemm at the event.
“We started this journey almost 12 years ago in Romania and I am pleased to say that we have managed to successfully position Dell as the only end-to-end solutions provider in the local ICT industry. We have made ongoing investments to develop the sales channel through authorized partners, to ensure efficient customer service for companies and organizations of all sizes,” said Șerban Zirnovan, Enterprise Solutions Group Director, Central & Eastern Europe Dell.
”The launch of International Software Distribution is a new step in transforming the regional markets from emerging to established ones, confident in their maturity and expertise to provide state of the art solutions, products and services and cutting-edge Dell technology. Continous expertise is obtained by allocating specialised resources for the development of local companies which are part of the authorized network of Dell Software partners. The International Software Distribution mission is to create a real partner channel network by implementing Dell Software’s vision and regional development plan. We are happy to be part of Dell and Dell Software’s success story in Romania, Bulgaria and the Adriatic Region”, declared Marius Sticlaru, PhD., Associate Partner, International Software Distribution at the launch.
The event was attended by the Minister of Communications and the Information Society, Mr. Marius Bostan, as well as Dell business partners, systems integrators representatives S&T, Kapsch Romania, ETA2U, Comparex Romania, Intrarom, Lasting, Logic Computer, Net Brinel and some of the largest consulting companies in Romania. Prominent members of AmCham – The American Chamner of Commerce in Romania – also participated at the event, as well as representatives of governmental institutions: Cyberint Center, CERT-RO, The Competition Council, RASIROM and ANCOM.
The launch of International Software Distribution took place with the support of the American Embassy in Bucharest, among the participants being, besides His Excellency, the Ambassador Hans Klemm, Mr. Dean Thompson, Deputy Chief of the US Diplomatic Mission, and Mr. Greg O’Connor, Regional Senior Commercial Officer Southeast Europe.
As a private company, Dell has accelerated investments in research and development, the channel, the customer experience and sales to deliver industry-leading growth and innovation. With the ability to pursue a long-term strategy with 100 percent customer focus, Dell increasingly stands alone as an integrated provider of the end-to-end solutions that matter most to customers.
About Dell Software
Dell Software is a specialised company in the security, management and protection of applications, systems, devices and data for organizations of all sizes. Our simple yet powerful software – combined with Dell hardware and services – provide scalable, integrated solutions to drive value and accelerate results. Whether it's Windows infrastructure, the cloud and mobile computing, or networks, databases and business intelligence, we drastically reduce complexity and risk to unlock the power of IT.