18 years of innovation, trust, and partnerships proving that foreign language skills are not merely a competence, but a competitive advantage.

Some companies follow change.

Others choose to anticipate it.

For 18 years, this philosophy has guided A_BEST Foreign Language Center.

When we embarked on our journey in 2008, the business world looked very different. Companies were building their first international teams, digital transformation was still in its early stages, and foreign language courses were largely regarded as an employee benefit.

Today, in a global economy, language skills have become a strategic differentiator. Organizations collaborate across borders, teams are multicultural, and technology and artificial intelligence are redefining the way we work, learn, and communicate.

Throughout these years, A_BEST has never aimed merely to keep pace with change.

We have always aimed to stay one step ahead.

Because true performance is not simply about responding to the needs of the present. It is about preparing people and organizations for the future.

This vision continues to underpin the promise that defines our company's identity:

A_BEST – Your International Partner in Corporate Language Learning.

It is more than a slogan. It is the commitment we made from day one: to be a strategic partner for companies that understand that investing in people is the most reliable investment in the future.

A Story Built Together with the Business Community

Looking back, our 18-year journey has unfolded alongside one of the most remarkable periods of transformation in Romania's economy. Romania has become a regional hub for investment, services, technology, and centers of excellence.

Romanian companies have expanded their international reach, while foreign investment has introduced new leadership models, organizational cultures, and performance standards.

A_BEST has had the privilege of growing alongside this transformation.

Over the years, we have worked with more than 450 companies across industries including banking, IT&C, energy, retail, FMCG, automotive, logistics, manufacturing, healthcare, professional services, and diplomatic institutions.

We have supported organizations undergoing rapid expansion, teams preparing for international projects, managers coordinating colleagues across multiple countries, and professionals who understood that speaking a foreign language is not simply a skill to list on a CV, but a powerful tool for unlocking opportunities.

Behind every training program, we have asked ourselves the same question:

How can we turn language skills into a competitive advantage for a company?

“The answer has never been the same. Because no two organizations are identical. That is why every A_BEST solution has been designed around each client's business objectives, organizational culture, and the real challenges faced by its teams.”, stated Aura Icodin, Founder & CEO A_BEST.

More Than a Language Training Provider

Over the past 18 years, A_BEST has continuously evolved.

Today, the company provides customized corporate training programs in more than 15 foreign languages, language auditing and assessment services, translation and interpreting services, workshops designed for HR, Sales, Customer Care, and Management teams, as well as Romanian language programs for expatriates.

This diversification has been anything but accidental. It has been a natural response to the transformation of the business environment. As organizations have become increasingly international, their needs have grown more complex.

“Today, simply speaking a foreign language is no longer enough. You need to negotiate. To deliver presentations. To lead multicultural teams. To build relationships. To inspire trust. This is precisely where the value of a strategic educational partner begins.”, added Aura Icodin.

Adaptation Makes the Difference. Anticipation Creates Leaders.

One of the most important lessons we have learned over these 18 years is that change should never be viewed as a threat.

It should be seen as an opportunity.

Long before online learning became a necessity, A_BEST was already investing in digital solutions.

Before flexibility became an essential requirement for companies, we were developing training programs tailored to the pace and needs of each organization.

We recognized early on that Romania was becoming an attractive destination for international professionals, and we developed Romanian language programs for expatriates, helping them integrate both professionally and culturally.

Today, the next major transformation has a name: artificial intelligence.

We embrace it with enthusiasm, but also with responsibility.

We firmly believe that technology can make learning more accessible, faster, and more personalized. At the same time, we are equally convinced that no algorithm can replace the inspiration of a teacher, the empathy of a trainer, or the human connection that transforms a course into a memorable experience.

This openness to innovation reflects one of the values that define us and that, over time, has become a true statement of our company's philosophy:

A_BEST – In Love with the Future.

For us, the future is not something we wait for.

It is something we build every day, together with our partners, trainers, and learners.

Education Does Not End When a Course Is Over

Throughout our 18 years of activity, we have come to understand that a company's impact cannot be measured solely by its financial results or the number of projects it has completed.

It is also measured by the community it builds.

That is why, from the very beginning, A_BEST has embraced a role that extends beyond language training.

We believe that education has the power to transform not only careers, but entire communities.

And when you invest in people, that investment generates a multiplier effect: stronger organizations, better-prepared teachers, more inspiring leaders, and generations better equipped to face the challenges of the future.

This belief has inspired initiatives that naturally complement A_BEST's mission.

Through A_BEST Teachers' Club, we support teachers' professional development and promote education for high-potential and gifted children.

At a time when the education system needs inspiring role models, resources, and meaningful dialogue, we aim to contribute to building a community of educators who inspire, innovate, and nurture excellence.

At the same time, through our video podcast The Right Business Choice, produced in partnership with Revista Patronatului Român, we facilitate authentic conversations among entrepreneurs, executives, diplomats, and experts from a wide range of fields.

We believe that valuable ideas deserve to be shared and that leaders' experiences can become a source of inspiration for the wider business community.

For us, education means more than the learning process itself.

It means dialogue.

It means exchanging ideas.

It means collaboration.

It means trust.

And, above all, it means building bridges between people, cultures, and organizations.

Beyond the Numbers, It Is the People Who Matter

Of course, every anniversary is also an opportunity to reflect on what has been achieved.

18 years of activity.

More than 450 corporate partners.

Over 15 foreign languages in our portfolio.

Thousands of learners and hundreds of training programs developed for organizations across a wide range of industries.

Three international accreditations and one national accreditation.

These are figures we are proud of.

But our greatest achievement cannot be quantified in an annual report.

It is reflected in the relationships we have built over time.

In the companies that have remained by our side for years and have grown alongside us.

In the trainers who have brought their talent and passion to every course.

In the colleagues who have turned professionalism into an organizational culture.

And in every learner who, after their first "Hello," found the confidence to say, "Yes, I can."

Perhaps this is the most valuable legacy we continue to build every single day:

Trust.

The Next 18 Years Start Now

Anniversaries are not just about looking back.

They are about choosing the direction in which we want to move forward.

And we look ahead with the same curiosity that has driven us since 2008.

We will continue to develop training programs relevant to the global economy, integrate emerging technologies intelligently into the learning process, invest in our trainers' professional development, and remain close to companies that believe performance begins with people.

We will continue to support the teachers who shape future generations.

To encourage dialogue between education and the business community.

To create environments in which learning becomes a competitive advantage.

Because foreign languages have long been about much more than grammar and vocabulary.

They are about collaboration.

They are about adaptability.

They are about leadership.

They are about trust.

They are about opportunities.

They are about the future.

And if our first 18 years were about building a solid foundation, the years ahead will be about having the courage to innovate, connect people and cultures, and transform learning into a competitive advantage for every organization.

This is the DNA of A_BEST.

A_BEST – Your International Partner in Corporate Language Learning.

Today. Tomorrow. And for the next 18 years.

Because, more than ever, we will remain

A_BEST – In Love with the Future.