The Real Business of Blockchain

Blockchain is transforming business. What’s your strategy?

Al though blockchain i s an emerging technology, companies are already using its shared and encrypted networks intransformative ways. As blockchain becomes widely adopted, it has the potential to radically change how companies compete. The authors from Gartner, the worldrenowned research and consulting company, offer tips and best practices for using blockchain-inspired solutions to solve problems such as supply chain inefficiency, payment latency, and fraud, as well as strategies for adopting more complete solutions as the technology spreads.

Case examples from companies such as Maersk, Bank of New York Mellon, Starbucks, Porsche, and McDonald’s will help members assess the challenges and risks for blockchain development and consider how they can take advantage of blockchain now, and be ready to compete in a radically reshaped competitive landscape.

The Real Business of Blockchain will help readers cut through the hype and focus on the value that blockchain may unlock, and what it will take to succeed.

At the event, you will learn to:

•     Assess how blockchain will impact your business

•     Explore the value proposition that blockchain offers

•     Make smart near- and midterm investments

•     Position your organization in a new competitive landscape

Read a sample chapter from The Real Business of Blockchain here.

The authors talk about different blockchain solutions and business "currencies" produced in digital environments in the Harvard Business Review article The 5 Kinds of Blockchain Projects (and Which to Watch Out For).