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AmCham Romania Events Marketing Platforms for Digital Transformation - Benefits, Capabilities and Success stories

Marketing Platforms for Digital Transformation - Benefits, Capabilities and Success stories

Oct 6, 2020 Online - via Cisco Webex Meetings

AmCham Romania is pleased to invite the members to a webinar offered by Retina Communications, on October 6, 2020, between 10:00 – 11:30, via Cisco Webex Meetings.

Digital Marketing is on the rise! With tech advancements such as AI and machine learning, marketers are better equipped to reach consumers through digital channels and with optimal relevance.

In an extremely noisy landscape, where companies compete fiercely for the ears, eyeballs, and hearts of customers, making your messages cut through the noise through quality and relevance is imperative. To achieve this goal, companies deploy digital marketing platforms and use the wealth of data to stand out among the competition.

What better source of information on the topic, then winner of 2020 Agency of the Year by the prestigious American Association of National Advertisers: Retina Communications.

The presentation will cover development and use of basic enterprise marketing platforms and will cover relevant topics for CEOs, Marketing Directors, IT Managers, Digital Managers, PR Managers etc.


  • What are digital marketing platforms
  • Implementing customer journeys and other marketing strategies on digital marketing platforms
  • Developing insight into markets, customers, and behavior
  • Major Marketing Platform offerings (Adobe, Oracle, salesforce, Unica, eTrigue, etc.)

Speaker: Silvian Centiu


Silvian is an innovative leader with extensive experience in go-to-market, communication, entrepreneurship, management, education, engineering and digital transformation. 

He is an industry veteran of several Fortune 500 companies: Oracle, Sony, Aetna, Cisco, Thermo Fisher Scientific, HP Enterprise, Bank of Montreal, etc.

He is currently a Managing Partner with Retina/Transiris, a company he co-founded while completing a Masters at Stanford University. Silvian is also teaching at leading universities around the world and is currently an associate professor at ASE Bucharest, School of Marketing.

For an interactive and meaningful discussion, please send your questions to Ana Marin at ana.marin@retinacommunications.com no later than October 2, 2020, EoB.

Participation is open to AmCham Romania members, based on prior confirmation online here by October 5, 14:00.

Registered participants will be provided with the login details via email.


About the COMPANY

Retina is a global communications and technology services company, combining expert services in strategy, creative and content, and go to market with deep digital and software engineering capabilities to drive marketing efficiency and business impact for brands globally.

With Retina’s 4D™ digital communications services, we’re solving marketing and business challenges through Demand and Brand Marketing, Digital Experience, Digital Transformation and Data Science, meeting client and market demand for world-class martech offerings – including artificial intelligence, marketing automation, CRM and business intelligence/data solutions – integrated with award-winning marketing strategy, creative and go-to-market solutions.

From its locations in San Francisco, Toronto, Madrid, Vienna, Glasgow and Bucharest, Retina services leading organizations such as Thermo Fisher Scientific, Bank of Montreal (BMO), Cisco, The US Department of State, ING, Flexport, The State University of New York (SUNY), Stanford University, Vodafone, Cora, Houlihan Lokey and Jumio. Connect and see at RetinaCommunications.com

 For more information about Retina, please click HERE.

When & Where

Date Tuesday, October 6, 2020

Timeline 10:00 am - 11:30 am

Location Online - via Cisco Webex Meetings

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