The word that best describes Romania's evolution during the past three decase is development, but with a high degree of unpredictability. From an economic growth perspective, Romania has made significant progress over the past decades, especially after joining the EU. And the prospects remain favorable. As for the aspects that need improvement, we rely on greater stability and predictability.

The Coca-Cola System is an engaged community member and a constant contributor to the local economy. I believe that "journey towards a better common" is what best defines the evolution of our over 30 years of activity in Romania.

Romania is a highly important market for Coca-Cola and serves as a regional hub for innovation and production. We have consistently invested in our three factories, prioritized development of our team members and fostering honest and long-lasting relationships with our customers, suppliers, and consumers. In terms of socio-economic impact, in 2021, the total value added by the entire value chain of the Coca-Cola System in Romania amounted to 519 million euros, equivalent to 0.22% of Romania's GDP. For every euro spent by Romanians on our products, 59 cents remained in the local economy.

Romania’s growth potential, attractiveness for investments, and competitive position a regional level will remain solid in the future. Dramatic changes will occur in our entire personal and business lives due to accelerated digitalization. Additionally, the paradigm in which companies and brands approach sustainability will change. More and more businesses will understand that development must be based on sustainability.