The Word that Defines the Romanian Economy's Evolution: Marathon

The Romanian economy has undergone a remarkable evolution since the entry of Vodafone into the market. The word that best describes this evolution is "marathon." The business environment has demonstrated resilience, determination, and adaptability to drive progress in line with societal needs and regulatory changes. This constant effort can be likened to running a marathon at times, often in a sprint-like pace, where digitalization plays a vital role.

In recent years, Romania has experienced a rapid growth in digital platforms driven by consumer demand for digital tools and the increasing familiarity of local businesses with new technologies. Paradoxically, digitalization remains an area where the business environment has the most ground to cover to remain competitive. Vodafone, through its tailored business solutions, is prepared to deliver appropriate digital services for all types of businesses and public administration. As more companies, SMEs, startups, and entrepreneurs embrace intelligent solutions, we anticipate an accelerated expansion of digital services in the business environment.

Vodafone's Transformation: Embracing Change

The word that best defines the evolution of Vodafone during the same period is "change." Globally and in Romania, Vodafone is transforming from a telecommunications company into a technology provider. Our processes are changing, with a greater emphasis on simplification, technology, and digitalization. Above all, we focus on how these changes serve the evolving needs of the Romanian public, businesses, and administration.

With over 300 million customers worldwide, Vodafone is a leader in the Internet of Things (IoT), connecting approximately 160 million devices through our network. One-fifth of the world's internet traffic flows through our network. Transformation has become an integral part of our DNA because we recognize the immense potential encapsulated in digitalization and technology. We are not only responding to the accelerated digital change of recent years but also driving it forward.

Vodafone's Contribution to Automation and Modernization in Romanian Manufacturing Processes

Supply chains pressures, inflation, low investment appetite and reduced consumption are challanges businesses face worldwide, including in Romania. In this uncertain and unpredictable context, Vodafone has focused on rapid decision-making to prioritize supporting the business environment and delivering optimal services to individual users. Our main concern at Vodafone has been and remains the development of a digitally prepared Romania for the future.

With a strong, certified network as our backbone, we build customized digital and technological solutions to streamline our customers' processes, making them easier, smarter, and more predictable. European studies indicate that Romania ranks low in terms of digitalization and implementing solutions in this area, which signifies enormous potential for growth. The implementation of 5G, user-friendly digital solutions, and digital education will have the capacity to exponentially develop Romania's economy.

Looking 30 Years Ahead: Dramatic Changes and Continuity in the Romanian Economy

The pace at which technology evolves necessitates caution when making long-term predictions. However, we anticipate massive adoption of digitalization, artificial intelligence, and an increasingly significant role for technology in all aspects of daily life. Technology can and will likely widen the gap between those who embrace it and those who do not. Digitalization, as part of technological advancement, will become more prevalent in our society.

Therefore, Vodafone is making every effort to ensure that no one is left behind on the path to a digital society, where technology streamlines processes, unlocks potential, and supports community development.

>> Read the full interview here.

>> Learn more about Vodafone's footprint in Romania