Vodafone Romania launches Supernet™4.5G, which provides customers with enhanced optimization for video streaming, stronger built-in security and more bandwidth. Supernet™ 4.5G is the first mobile network to demonstrate speeds in the range of 800Mbps on a commercially launched smartphone.
“Soon after our brand repositioning, which is centered on an optimistic approach of the way that technology and our lives will evolve in the future, we announce the Supernet™4.5G evolution, a key proof of the new brand commitment. It is our way of inviting our customers to enjoy the exciting future with the help of technology innovation”, stated Murielle Lorilloux, CEO Vodafone Romania.
“Following consistent investments in our network, we are now able to provide our customers with the best mobile experience and the highest commercial speeds available in Romania. It is for the first time that a mobile network provides commercial download speeds in the Gigabit range, thus creating the bridge between 4G and 5G”, stated Catalin Buliga, Technology Director, Vodafone Romania.
“Customers’ behaviour has been going through a revolution over the past years, with increased preference for video experiences on the move. In order for the network to support this revolution, we are now taking a step ahead and launching Supernet™4.5G, thus proving that our network is ready for the future”, said Andrea Rossini, Consumer Business Unit Director, Vodafone Romania.
Supernet™ 4.5G is launched within a communication campaign that includes “RaceReady Vodafone” mobile game app which provides defensive driving lessons on Transfagarasan for all users and features rally champion Titi Aur. The campaign is developed in TV, print, outdoor and digital and is built around the message “The future ready network supports you with speed and safety for the next generation experiences. The future is exciting. Ready?”. The TV commercia
l illustrates a spectacular race between the rally champion Titi Aur, driving his car on the most spectacular road in the country, Transfagarasan, and Romanian gamers, competing on the mobile app replica of Transfagarasan in real time, with the help of the connectivity provided by Supernet™ 4.5G.
The “RaceReady Vodafone” game is available for Apple and Android smartphones and tablets and is free of charge.
Vodafone Romania is a subsidiary of Vodafone Group, one of the world’s largest telecommunications companies providing a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 49 more, and fixed broadband operations in 17 markets. As of June 30, 2017, Vodafone Group had 523.5 million mobile customers and 18.5 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates. For more information, please visit: www.vodafone.com