The impact of change, determined by the quality of emotions
Beyond the key elements for a successful change such as responsibility, adaptability, communication, goal, vision, involvement, leadership, progress, indicators, results and the like, companies must also see the impact on people if they want the desired change to be successful.
First, the impact is much greater for change when the reaction is emotional. The more the desired changes are formulated in abstract terms referring to the company and not to the people, the fewer people will feel involved.
Second, the inherent stress of change occurs when the employee has more changes than it can relate to productivity. Which are the signs?! Anger, stress-induced illness, teamwork decline, decreased confidence, increased rumors.
What could be the consequences?! Personal stress, low motivation level, focusing on internal issues and not on the client.
Resilience to change, managed by the communication
Thirdly, the resistance to change may be positive or negative. Positive by employee testing the change: asking questions, finding alternative solutions, challenging the vision. Negative by sabotage: not attending meetings, not participating in training, unattendance of important people to workshops, false initiatives.
In order to better manage the acceptance of change by people, companies need to know that when people perceive change as harmful their first reaction is shock, followed by denial, anger, depression, negotiation and acceptance.
The solution is the correlation between personal and organizational commitment
Companies will successfully manage change when managing their relationship with employees. That is why the solution is the correlation between organizational and personal commitment. Experience shows that the availability to change is greater when measures and rewards are aligned with personal benefits, and resolving resilience is possible when models, training, and support for the desired behaviors are offered.
About Constantin Măgdălina
Constantin Măgdălina has a 8 years working experience, while he performed in multinationals both in Romania and abroad. Constantin owns a Master in Marketing and Business Communication at the Academy of Economic Studies Bucharest. He is certified Lean Six Sigma and ITIL which provide him a good understanding of processes and transformations within organizations. The Chartered Institute of Marketing certification furthered on complemented his expertise and knowledge in business. In those over 4 years working activity in a Big4 company, he initiated and conducted studies which analyzed different aspects related to the business environment in Romania such as the economic growth predictions of companies in 2013-2016, knowledge management, the buying experience in the age of digital consumers, social media 2013-2015, the utilization of mobile devices in Romania. He is the author of numerous articles on topics related to innovation, the efficiency of business processes, social media, the consumers’ buying experience in the age of digital, trends and emergent technologies. He is invited as speaker at numerous events and business conferences.