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News from Members How to develop performance in two post-communist countries. The connection between Leuna Park Germany and Ploiesti West Park

How to develop performance in two post-communist countries. The connection between Leuna Park Germany and Ploiesti West Park

by Alinso Group April 27, 2018

Website www.alinso.eu

Ploiesti West Park, a private industrial area that includes 50 multinationals a few kilometres from Ploiesti, is just a part of the success story that marks the history of the Belgian investment group Domo.

Author: Sebastian Ignat

Leuna Park - the metamorphosis of a communist factory
Managed in accordance with the corporate governance rules, Alinso Group, the multinational that develops Ploieşti West Park, is not at its first successful attempt to produce sustainable development in a part of the world that once belonged to the former communist bloc.

The Belgian Investment Group who developed PWP has also invested hundreds of millions of euros in Leuna Park, a chemical industry complex from the former German Democratic Republic. The history of Leuna Werke’s privatization was tumultuous and long-lasting, the takeover of the former state-controlled factory happening between 1994 and 1996. The former socialist industrial facility emerged from the planned economy area, resembling a ghost, its post-communist history being to a large extent similar to the shock experienced by the large Romanian industrial conglomerates that were not prepared to cope with the capitalist economy.

Domo Chemicals, part of Domo Investment Group, has acquired from the German state the majority stake in the industrial complex, transforming it into a powerful facility in the chemical industry field, with tens of thousands of employees operating in the Leuna industrial park and in the factory in Premnitz, Germany.

With a history that includes period of the World War I, Leuna Werke had, in its nearly a hundred years of activity, its good and bad moments. From the production to the war effort during the two world wars, becoming the world’s largest manufacturer of high-quality synthetic polymers of Nylon 6 type with multiple industrial applications in 1942, switching to the allied bombing in World War II that had destroyed the factory and killed workers, up to the Communist period, when production planning and lack of research support had stopped the development process; the Leuna industrial park experienced them all.

After reunification, Leuna Werke, once the pearl of the Communist industry in the GDR, underwent a free fall until the privatization process, which, compared to what happened in other post-communist states, including Romania, which represented a success. The Domo Group has come up with a desire for development translated into a long-term vision, and today Leuna Park looks exactly like this: a powerful facility of the European chemical industry operating in the traditional German competitive spirit.
Romania - the next episode of development

The investment of the Belgian private group that has straightened its efforts and money to Romania as well, has ensured the development of an area, as in the business park near Ploiesti, developed by Alinso Group, part of the Domo Investment group.
Starting from scratch, the Belgians came with the experience and willingness to turn an unproductive area into an example of business to follow for any investor in good faith.

Leuna Park and Ploiesti West Park are under the same umbrella - the same group of investments that currently provide jobs on all continents.

Alinso Group, a public-private partnership in Belgium at the service of progress. Tech Lane Ghent, the business park that brings innovation to art level
With investments in industrial facilities located all over the world, including the USA, the vision of the Belgian investment group that also owns Ploieşti West Park does not end here.
“Any economic activity must bring, besides employment, a long-term vision for the community” - this is the vision of the Group, and this mentality was implemented at home, in Belgium.
The strategy of the Alinso Group, which owns Ploiesti West Park, represents a symbiosis between business development, innovation and entrepreneurship. Belgians wants to transpose this mentality in Romania, after having successfully implemented models of public-private partnerships in Belgium. The success was immediate, and the Tech Lane Science Park in Ghent is a fabulous example in this regard.
Developed by Alinso Group, the Park currently hosts 10 university labs, 8 research institutes, 11 international corporate R&D centers and more than 60 high-tech growth enterprises, covering an integrated campus of 52 ha, housing more than 3.500 high-tech professionals.
„The public-private partnership project implemented by the Alinso Group is an example to be followed by any country”

“Our shareholders’ vision has led to an extraordinary result in Ghent. The public-private partnership project implemented by the Alinso Group alongside the authorities is an example to be followed by any country that wants to build a sustainable future for the professional training of future generations, to promote good entrepreneurship innovations and ideas. Alinso also wants Ploieşti West Park to become a successful example in this respect, and this can be achieved with the international entrepreneurial experience that we have combined, of course, with the desire of the local authorities to contribute to partnerships for the future of the communities they serve”, said Ivan Lokere, CEO of Alinso Group, developer of Ploiesti West Park.

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