Industries like buildings and real estate (8%), leasing and insurance (4%) and oil & gas (3 %) have yet to improve the mobile device information accessing experience of users.
Global studies estimate a 55% annual increase in terms of video traffic by 2020, an increase fueled by video streaming services and video content expansion inside the media and advertising space. 37% of the respondents see between one and five video contents per week, 21% see more than 15 video contents per week, 19% see between six and ten video contents per week, while only 14% of the respondents say they see no video content.
The EY study also highlights the use of a large number of applications, which may be explained due to different categories these applications belong to: 66% of the respondents use business type applications, 60% of them use photo & video type applications and 46 % of them use music and entertainment applications. Applications least used belong to categories like lifestyle (28 %), health & fitness (25 %) and sports (17%).
"Mobile devices have significantly changed the way we want to interact with information. They are besides us, they are part of our lives, and the impact they already made upon all age categories is huge. The way the technological advance and the digital transformation we work our way through are advancing new modalities for us to interact and access information is changing the existential paradigm in many industries, from media and telecommunications to financial and banking or healthcare services. And this is only the beginning…," says Elena Badea, EY Romania Marketing Director.
About the study
The "Mobile device usage" study analyses perceptions of users in Romania regarding the usage period of mobile devices, the content accessed, the applications downloaded or the benefits users associate to mobile device usage. In referring to mobile devices, the study takes into account a distinctive non-PC technology category that includes the following devices: smartphone, tablet, mobile phone, phablet, smartwatch, fitness bracelet. The analysis is based on a number of 1,040 answers provided by respondents to a questionnaire that included 33 different questions. The answers have been received between June 8 and June 29, 2015. The respondents mostly come from urban areas in 31 Romanian counties and are aged between 18 and 55+.
About EY Romania
EY is one of the world's leading professional services firms with approximately cu 212.000 employees in 700 offices across 150 countries, and revenues of approximately $28,7 billion in the fiscal year that ended on June 30, 2014. Our network is the most integrated at global level and its vast resources allow us to help our clients benefit from every opportunity. In Romania, EY has been a leader on the professional services market since its set up in 1992. Our over 650 employees in Romania and Moldova provide seamless assurance, tax, transactions, and advisory services to clients ranging from multinationals to local companies. Our offices are based in Bucharest, Cluj-Napoca, Timisoara, Iasi and Chisinau. EY Romania is the most attractive employer in consultancy in the country, and the most sought after employer out of the Big4, according to studies conducted by Catalyst and Trendence 2015. For more information, please visit www.ey.com.