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News from Members Devhd proudly joins forces with iconica

Devhd proudly joins forces with iconica

by Devhd | Premier ServiceNow Partners February 20, 2024


Iconica unites ServiceNow boutiques for unmatched expertise & innovation to offer customers top solutions & apps under one roof

We are thrilled to announce that Devhd is now a partner of the newly founded iconica, the first and only exclusive alliance of ServiceNow boutiques. It is co-founded by Michel Regueiro and Thomas Gouy, both ServiceNow veterans and serial entrepreneurs.

Headquartered in Geneva, Switzerland, with expansive coverage across EMEA, iconica starts in 2024 with 9 founder members, including Devhd from Romania. This exclusive network consists of over 300 certified consultants, including 5 certified Master/Technical Architects, collectively offering unparalleled expertise in the ServiceNow platform.

Devhd aligns seamlessly with the shared values and vision of the alliance. Iconica addresses the growing need for specialized partners in the ServiceNow ecosystem while making it easier to find these experts. The alliance seeks to bridge the gap and unite and empower boutique ServiceNow partners for extraordinary impact and collective success.

Michel Regueiro, reflecting on the alliance’s inception, stated, “Our vision for iconica is to forge an exclusive network that mirrors the uniqueness and high-quality service synonymous with boutique hotels. Each member brings a distinct flair to our collective, enhancing our ability to offer comprehensive workflow solutions for ServiceNow customers.”

Devhd is excited to contribute its unique capabilities to this alliance, joining the other 8 founding members: Aloha Clouds (Spain), Atomx Systems (France), Convevo (Portugal, Netherlands), Digital Clarity (United Kingdom), DM Technology (France, Morocco), Exccon (Germany), Teiva Systems (Ukraine, Germany, USA) and Yawize (France, Senegal).

iconica’s portfolio boasts deep expertise across various ServiceNow products, including ITOM, CSM, HRSD, App Engine, SPM, and more. The alliance also offers unique packaged solutions like the SAP modernization strategies, AI enablement programs, DORA financial framework, and streamlined Managed Services.

Looking forward, iconica aims to significantly expand its alliance by 2024, growing to 40 members and representing over 1000 consultants across EMEA, USA, and APAC. A key focus is to become tech-enabled, innovating with a commitment to customer success by developing an online solution that enhances customer experiences and outcomes.

“The focus on customer advocacy is central to our mission,” Thomas Gouy explained. “Our goal is to innovate and transform the customer experience, ensuring the highest level of satisfaction and success in their ServiceNow journey.”

At Devhd, we are excited to become part of iconica, the pioneering alliance that is poised to redefine the ServiceNow partnership landscape with its unique blend of expertise, innovation, and ambition. By fostering collaboration and knowledge sharing among its members, iconica not only offers comprehensive solutions for customers but also cultivates a community of growth and excellence within the ServiceNow ecosystem.

"The opportunity of being a founding member in this innovative network is motivating for us at Devhd. We believe that this alliance opens new horizons, enhancing the quality and delivery capacity of our ServiceNow projects, ultimately bringing unparalleled value to our customers." states Adrian Herdan, Founder and CEO at Devhd.

For more information about iconica and its offerings, please visit or contact us at

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