Center for International Business Education and Research (CIBER) invites you to Business of the Brain- Customer Satisfaction or Customer Loyalty? conference on February 23, at Hotel Capital Plaza- Bucharest.

International Speaker- Dr Neale Martin, author of the celebrated book: Habit- the 95% of behavior Marketers Ignore, consultant and professor of Innovation Management at Kennesaw State University in Atlanta, USA.

Business of the Brain conference will offer you an exciting new understanding of customer behavior and decision-making that you can immediately use to maximize results of the existing marketing, sales and organizational business processes.

Procter & Gamble, Verizon, Campbell Soup Company, Sprint Nextel, Eli Lilly and Company, Johnson & Johnson, SC Johnson, Georgia Pacific collaborated with Neale Martin in order to identify and develop new marketing strategies as well as sales programs.

AmCham members benefit of 20% discount.

More information about the event at www.asebuss.ro/ciber or ciber@asebuss.ro.

CIBER is a company created by ASEBUSS School of Business for business conferences and consultancy projects.