A decade of shaping the Superbrands of Romania, acknowledged at the highest level:
BDR Associates receives Business Review Honorary Recognition for 10 years of promoting brand reputation and excellence in branding, in the local market
Strategic communication and public relations agency BDR Associates was handed the Honorary Award as highest recognition for the 10 years of developing the Superbrands Programmes in Romania, valuing companies and brand reputations in our market, in a unique and unpreceded way. The trophy was offered to our agency by the prestigious Business Review magazine at the Gala Ceremony gathering the elite of the local business community, event which took place in Bucharest, at the Radisson Blu Hotel, on February 27th, 2017.
This high public recognition which brought BDR Associates on the stage was dedicated to the agency contribution to the creation and meaningful growth of branding culture in Romania, through Romania Superbrands programs which have constantly valued reputable companies and brands, exquisite brand guardians and professionals in the communication industry.
«Superbrands program was pioneer in our market, more than 10 years ago. We were courages to take the risk at that time, and launch this challenge to international and nation brands dominating the Romanian market. We have keept fighting during all these years to impose brand reputation in the hearts and souls of consumers, and to bring a new way of celebrating performance at corporate or antrepreneurial level. It is a pride to have been recognized as such top level, and we dedicate this Honorary Award to all the champions in branding, in a very creative Romania. We are very happy that alltogether, we have put Romania on a global stage, in more than 80 markets where Superbrands programs operates since more than 25 years», said Catalina Rousseau, Country Manager, Superbrands Romania.
In January, 2017 the latest edition of the Superbrands Romania kicked off with the research phase, gathering over 2,000 brands at the start line. For the first time ever, the Superbrands 2017 title will be awarded to both Business-to-Consumer brands and corporate segment.