The public relations and strategic communication agency BDR Associates Communication Group was recently selected by the Prysmian Cables & Systems company, world leader in energy and telecommunication cables, to provide strategic communications consultancy, public relations and public affairs operations in support of the company’s investments in the Romanian market. BDR Associates will also ensure both the preliminary activities, and the implementation of the first big event organized by Prysmian in Slatina, in the context of the inauguration of the first fiber optic cables section in Romania. BDR Associates has developed a series of communication tools designed to help position the company in the context of its expansion in the Romanian market, aimed at informing the businesses environment, the local authorities and the community on this important investment, generating specialized jobs.
Among the major clients lately won in Romania by the BDR Associates agency, we mention: the Alliance for Affordable Solar Energy (AFA), the European Commission Representation in Bucharest (online communication project), the CultTour European project developed by the Avrig Cityhall, Infineon, other companies in the private sector. In the Republic of Moldova, where BDR Associates operates for over 10 years, several educational / informational new projects are ongoing for Unicef, the World Health Organization, the Ministry of Education, other institutions.
Also, following a mission organized by the agency at the beginning of 2013 in Azerbaijan, BDR Associates was invited to participate in auctions in the Azeri market, recently winning two consultancy and strategic communication contracts that allowed the agency to expand its activity in Baku, according to its strategy of expanding into new markets, started last year when the agency has conducted a first project in Ukraine.
BDR Associates was the first PR agency in Romania to have set a regionalization, a process started in 2002 in the Republic of Moldova and continued in other markets. The new contracts won in Azerbaidjan represent a confirmation of the expansion plan, and will be followed by other business opportunities that will be addresssed in 2014 in Georgia, a market with an exciting potential in terms of communication projects.
About BDR Associates: Founded in 1995, BDR Associates has provided professional assistance in strategic communications and public relations for hundreds of clients, among which, important multinational and national companies, official institutions, international organizations, associations or non-governmental agencies in Romania, Republic of Moldova and other markets. Since 2003, BDR Associates became associated, and then affiliated to the international strategic communications group Hill + Knowlton Strategies. In 2005, BDR Associates became the partner designated by the Superbrands International Organization to implement the Superbrands program in Romania. Over time, BDR Associates collaborated with various consultancy companies for public affairs projects, becoming a partner of CEC Government Relations for Romania. BDR Associates is one of the founding members of the Romanian Lobby Registry and a Member of AmCham Romania and Republic of Moldova, as well as other representative business associations. Among the agency's current clients in Romania are: the European Commission Representation in Romania, Cisco Systems, Pirelli, Cord Romania, Roman Catholic Archdiocese, Gefco Romania, Oculus, Fiskars, Lidl, Adriatic Fund, other investment funds, UPS, Alliance for Affordable solar Energy (AFA), Infineon, Vernon David, AmCham, Avrig Cityhall, the Romania Film Association, others. In Moldova: The European Commission Representation in Moldova, the Ministry of Education, AmCham, World Health Organization, BAS, MCA, United States Embassy, UNICEF, others. In Ukraine, BDR assisted Flextronics and Key Communications. The list of clients assisted by BDR Associates over time gathers prestigious names, such as: ABN AMRO Bank, British Airways, British Romanian Chamber of Commerce, Garrigues, HP, Intel, Lafarge, Mol, Procter & Gamble, Radisson BLU Hotel, Franklin Templeton, Price Waterhouse, Teraplast, others. Also, BDR is the first PR agency in Romania to have won, in 2006, the high reputation Sabre Award for Best Practice in Central-Eastern Europe, the professional performance and creativity continuing to be rewarded with various awards and certificates of excellence, always being among the finalist of the annual Sabre Awards competitions and other competitions in the field. Since 2007, the agency is represented on a permanent basis in the European jury of the Excellence Awards competition, organized by the Communication Directory for Europe journal.