AIR FRANCE KLM, TAROM and Banca Transilvania launch “BT Flying Blue Card”
• A new travel bank card for the Romanian market;
• Enable Flying Blue members to earn Award Miles on their everyday purchases, which afterwards could be used to buy air tickets, duty-free goods and other attractive items;
Today, Banca Transilvania, AIR FRANCE KLM and TAROM are launching a co-branded credit card for the Romanian market: the BT Flying Blue Card.
This card, in response to customers’ expectations, will allow Flying Blue members to earn Award Miles by using the credit card for their daily purchases and will provide them with many benefits, spending them on airline tickets, duty-free goods and other attractive products.
The BT Flying Blue Card will be launched in two versions: Classic and Premium. The card will be available from 9 December 2014 at the Banca Transilvania headquarters in Bucharest and across the country.
A very special launch offer
The first 1,000 BT Flying Blue Card holders will benefit from a special launch offer. Instead of the standard welcome bonus they will receive 15,000 extra Award Miles for their first purchase with the BT Flying Blue Premium Card, or 10,000 extra Award Miles for their first purchase with the BT Flying Blue Classic Card.
15,000 Award Miles is enough for BT Flying Blue Premium cardholders to fly to any destination in Europe after their first purchase. BT Flying Blue Classic cardholders will be able to spend their 10,000 Award Miles welcome bonus on any domestic Romanian flight they like.
Details of the BT Flying Blue Card
BT Flying Blue Classic Card
With the BT Flying Blue Classic Card, Flying Blue members will receive 1,000 Award Miles on their first purchase. Members will earn 1.5 Award Miles per 4 lei spent on purchases with AIR FRANCE KLM and TAROM products or services, and on purchases abroad. Members will earn 1 Award Mile per 4 lei spent on purchases made in Romania. With the BT Flying Blue Classic Card, they can also pay in up to 3 instalments for purchases of AIR FRANCE KLM and TAROM products. The BT Flying Blue Classic Card also comes with free travel insurance.
BT Flying Blue Premium Card
With the BT Flying Blue Premium Card, Flying Blue members will receive 2,000 Award Miles on their first purchase. Members will also earn 2 Award Miles per 4 lei spent on purchases with AIR FRANCE KLM and TAROM products or services, and 2.5 Award Miles on purchases abroad. Members will earn 1.5 Award Miles per 4 lei spent on purchases made in Romania. With the BT Flying Blue Premium Card, they can also pay in instalments for purchases of AIR FRANCE KLM and TAROM products. The BT Flying Blue Premium Card also comes with free travel insurance and airport lounge access.
AIR FRANCE KLM, TAROM and Banca Transilvania: a solid and sustainable partnership on the Romanian market
The partnership between AIR FRANCE KLM, TAROM and Banca Transilvania will provide new benefits for the customers of all parties involved.
“Four strong brands, among them Banca Transilvania, have joined forces to ensure the success of this attractive project, the BT Flying Blue Card. Custom-made for frequent flyers, the card turns shopping into new destinations and destinations into experiences. It is the type of card that says many things about those who carry it in their wallet, precisely because it means lifestyle” - Omer Tetik, CEO of Banca Transilvania.
”The launch of this card with stable and reliable partners gives us the opportunity to bring our customers closer to the Flying Blue programme, which is already successful in Romania." - Alexandru Dobrescu, CEO of AIR FRANCE KLM Romania
"This initiative means embracing a new perspective of collaboration both with Flying Blue partners and one of the most respected banks in Romania, in the benefit of our passengers. The TAROM passengers who own a BT Flying Blue Card will earn Flying Blue Award miles much faster, because every transaction made with this card will turn into Award Miles " - Christian Heinzmann, CEO TAROM.
About AIR FRANCE KLM:
AIR FRANCE KLM is a major player in the air transport industry. The Group operates the leading long-haul network on departure from Europe. Its main areas of activity are the air transport of passengers, cargo and aircraft maintenance. In 2013, AIR FRANCE KLM carried 77.3 million passengers and 1.3 million tonnes of cargo. The Group's fleet comprises 552 aircraft. Its network covers 231 destinations in 103 countries from its hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol. The Flying Blue fre-quent flyer programme is leader in Europe and has over 24.5 million members. With their partners Delta and Alitalia, AIR FRANCE and KLM operate the biggest transatlantic joint venture with over 250 daily flights.
AIR FRANCE and KLM are members of the SkyTeam alliance which has 20 member airlines, offering customers access to a global network of 16,323 daily flights to 1,052 destinations in 177 countries.
TAROM, the Romanian Air Transport National Company, was established in 1954 and grew alongside the Romanian aviation. TAROM performs its activity under the authority of the Ministry of Transport. It has been a member of the SkyTeam Alliance since June 2010, of the International Air Transport Associ-ation (IATA) since 1993 and of the Association of European Airlines (AEA) since 2000.
With a background of more than half a century, the history of Romania's Air Transport National Com-pany started at the same time as the development of the aviation industry, a field in which Romania, through Aurel Vlaicu, Traian Vuia and Henri Coandă, became famous alongside the Unites States of America.
About Banca Transilvania:
Banca Transilvania is among the first 3 banks in Romania, in terms of assets. Their activity is organised into 3 main business lines: retail, SME and corporate. Banca Transilvania has over 6,000 employees, a network of over 550 units and 1.8 million clients. It was the first banking institution in Romania to be listed on the Bucharest Stock Exchange (BSE) in 1997. Its strategy is supported by powerful shareholders, such as EBRD, which holds 15% of share capital and IFC, the Investment Division of the World Bank.
About Flying Blue:
Flying Blue is Europe’s leading frequent flyer programme with over 21 million members. It has 35 airline partners and over 100 non-airline partners. The more its members travel, the more awards they receive. With the Flying Blue card, customers can access numerous services specially designed to make travel more enjoyable.
Members can log on to www.airfrance.com and www.klm.com to consult their account, directly obtain award tickets or request Miles updates. On the flyingblue.com site, members can easily reserve promo-tional award tickets exclusively available online. Members can consult the “Flying Blue Store” to find out the many different ways to earn and spend Miles along with the exhaustive list of all the programme partners’ offers. For new members, there is a detailed presentation of Flying Blue with the different advantages offered by the many statuses explained in videos and tutorials.