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Business Guides & Reports

This section includes expert publications provided by AmCham members, as well as any relevant business guides and publications. To suggest or share any material for this section, please contact us at amcham@amcham.ro.

The challenges of a Sales Manager

source: Sfera Business

The challenges of a Sales Manager is a survey initiated by Sfera Business in 2015, which aims to take a screenshot of the challenges faced by sales managers in Romania and to provide a relevant analysis on the realities and trends in this area.  This edition is based on the responses...

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7 IP Guidelines to Empower Your Business

source: Cosmovici Intellectual Property

The enthusiasm of starting a business is contagious, especially when the business idea has been prepared for a long time. But whatever the chances for success would be, at the beginning of every business do not forget a key stage: the strategy for defending the intellectual property rights....

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How Romanian Companies Communicate Strategically

source: Sfera Business

The report, “How Romanian companies communicate strategically” is based on a survey administered between February 24 and April 9, 2016. The report analyzes the responses gathered from 141 respondents to an online questionnaire with 24 questions.  Of the 141 respondents, 26...

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“The Social CEO”, a survey about how top executives communicate in the media!

source: EY

“The Social CEO” is our new survey that explores the perceptions of top executives from major companies operating in Romania regarding the engagement trends of CEOs and top executives across social media platforms. We have developed it in an attempt to identify what makes up a...

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Romania M&A Barometer 2015

source: EY

In our Mergers & Acquisitions (M&A) Barometer we analyze the prevailing trend in Romanian transactions, as part of the regional context. Although the businesses under review vary in size, background and economic growth, the market illustrates an increase in M&A activity in terms of...

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