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How can local retailers catch up with global giants: NEPI Rockcastle, the leading retail real estate investor in Central and Eastern Europe, launches Retail Insights, the first retail education platform for the industry

Date: 04/25/2018

NEPI Rockcastle, the leading retail real estate developer in Romania, understands that its position also brings the responsibility of being a model for the market. Therefore, the company launches Retail Insights, the industry's first retailer education platform, which aims to provide local retailers with relevant know-how for business growth and to connect them during a networking event.
NEPI Rockcastle Retail Insights is a platform that brings together a series of events, from conferences, networking meetings, forums and training sessions on topics relevant to industry. The first Retail Insights edition is dedicated to marketing and communication activities and provides industry specialists with access to knowledge and practices that can help improve their performance and competitiveness.

The event will take place on April 26, 2018 and will cover two topics relevant to modern retail: the use of CRM in customer relationship management and Media Buying in a digital context. The two themes will be supported by Fullscreen Digital and OMD, the event being organized in collaboration with Cushman & Wakefield Echinox real estate consultancy company.

Sebastian Mahu, Asset Director NEPI Rockcastle: "For us, the wellbeing of the local retail businesses has become a priority, given that we have over 300 such companies in our 17 shopping centers in Romania. However, we have realized that their results are sometimes affected by the fact that access to the latest technologies or marketing practices is somewhat restricted by the lack of resources. As a result, we decided to start this project through a series of trainings and sessions designed to reduce the gap between the capabilities of international and local retailers.

Considering that we now focused on marketing, we are looking at another session pertaining to the procurement / logistics area. Usually, the involvement of local retailers and their flexibility are not enough in their competition with global chains and we desire to help them in areas where we have the necessary means. "
The Retail Insights event will take place on April 26, 2018, at the Athénée Palace Hilton Hotel in Bucharest, 1-3 Episcopiei Street, starting at 9:00 a.m., in Regina Maria Conference Room.

NEPI Rockcastle is the largest real estate developer in Romania, by asset value and size of the commercial space portfolio, and the largest real estate company in Central and Eastern Europe, after stock market capitalization. The company’s portfolio, which has been present in Romania since 2007, includes Mega Mall, Promenada Mall, Vulcan Value Center, Timisoara Shopping City, City Park Constanta, Ploiesti Shopping City, Braila Mall, Galati Shopping City, Shopping City Târgu-Jiu, Severin Shopping Center and other shopping centers across the country, as well as Floreasca Business Park, The LakeView, Aviatorilor 8 in Bucharest, City Business Center in Timisoara and The Office in Cluj.


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