Liberty Center, managed by JLL, attracts new tenants

Date: 05/16/2017
Source: JLL
The occupancy rate in Liberty Center Shopping Mall reached a level higher than 70% in the last 6 months, after attracting new tenants for 18% of the shopping centre’s area. Until the end of the year we estimate that the shopping center will reach an occupancy rate higher than 80%.
From last November, Liberty Center is managed by JLL Romania.

One of the recent openings in the shopping center is the multibrand store KVL By Kenvelo, Lee Cooper and Timeout, on a surface of 284 sqm, representing a strategic relocation of two shops located in the mall. The new concept of the multibrand shop situated on the ground floor in the main atrium, is adapted to the consumers visiting the center.

On Friday, 12th of May, the fashion retailer Colin’s opened a new store of 200 sqm area, located at the ground floor of the shopping center.

Casa Convenienza by Casa Magica will open also, on the ground floor a new Italian furniture and home decorations store, of 1.380 sqm area.

The tenant mix of the shopping center is also completed by 2 new shops, each of them having an area of 200 sqm: the Romanian fashion brand Format Lady and Raimond, multibrand leather footwear.

The 1st floor will be step by step repositioned mainly as a services area. In the nearest future, are scheduled 3 new openings, on a total of 543 sqm area: a gym hall dedicated to the martial arts, an Adidas shop with box and martial arts equipment distributed by Masibo Sport, a showroom and a DJ school, with a musical production studio, branded as DJ High Way.

Also on the 1st floor, by mid-June, we will open a beauty salon, additional to the mix operated by the fitness operator Happy Gym.

New to the 2nd floor is the opening of the Happy Cinema coffee shop. Here will take place different events, such as concerts, book launchings etc.

The new openings, but also the relocation and reshaping of the tenant mix led to a traffic increase of 13% in Q1, in comparison to the same period of the last year.

“Strategically, we have focused both on attracting new tenants and on the relocation of some already existing brands, with the main focus in offering to the consumers a pleasant and accessible experience. We see an opening from some of the retailers regarding Liberty Center. The mall will remain a proximity shopping center, with a focus on the leisure area and targeting new tenants which would quickly adapt to this concept. The main focus of the JLL team which is running this project – Corina Stamate, the shopping center manager and Doinita Ilie – the leasing manager retail is to develop a unique, strategic mix, adapted to the consumers. The leasing contracts signed until now demonstrates the success of this action,” comment Mariana Stamate, Head of Property Management Department JLL Romania.

The shopping center, with a total area of 25.700 sqm, has more than 60 tenants from fashion, food and entertainment area. Some of the main anchor tenants are Carrefour Market, Altex, Adidas, Deichmann, CCC, Sephora, Steilmann, KFC, McDonalds and Spring Time.
Last year, immediately after JLL started to manage Liberty Center, a multiplex operated by Happy Cinema, a Romanian company, opened. From the opening until now, more than 70.000 tickets were sold. A major impact has been brought by the development of an alternative content dedicated to both adults and children. The events organised in the shopping centre are another way of attracting a large number of visitors. So, for the first time in Bucharest, on 18th of May, at the Happy Cinema Café will take place Andrei Ciobanu’s second book release, and on 20th of May is organised a Timpuri Noi concert.
JLL also manages some real estate properties of almost 200.000 sqm, such as Swan Office & Technology Park, Colosseum Retail Park from Chitila neighborhood and also 9 industrial properties.

About JLL
JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. A Fortune 500 company, JLL helps real estate owners, occupiers and investors achieve their business ambitions. In 2016, JLL had revenue of $6.8 billion and fee revenue of $5.8 billion and, on behalf of clients, managed 4.4 billion square feet, or 409 million square meters, and completed sales acquisitions and finance transactions of approximately $136 billion. At year-end 2016, JLL had nearly 300 corporate offices, operations in over 80 countries and a global workforce of more than 77,000. As of December 31, 2016, LaSalle Investment Management has $60.1 billion of real estate under asset management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit
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