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New General Manager for Edenred Romania

Date: 03/23/2015
Source: Edenred
Vianney du Parc is the new General Manager of Edenred Romania, the largest issuer of meal vouchers and various other prepaid vouchers and cards. After a 2 year mandate in Romania, Pierre Gagnoud will take over the management of Edenred Spain.

As of March 2015, Edenred Romania’s new General Manager is Vianney du Parc, formerly General Manager of Edenred Poland.
He is a graduate of the Paris Business School and post-graduated in Finance. After a first experience as Financial Auditor at Deloitte, Vianney du Parc joined the Accor Controlling department in 2005, before becoming the Financial Director of Accor Hotels Eastern Europe in 2008. He joined Edenred in 2010 as the Financial Controller for the Central Europe and Scandinavia zone and was appointed Managing Director of Edenred Poland in 2011.

Edenred is the market leader, both in Romania and internationally, in the field of prepaid vouchers and cards for employee benefits, expense management and public social program solutions. In Romania, the company is best known for its flagship product, the Ticket Restaurant meal voucher. Used by over 30.000 companies and almost 1 million employees in a network of over 45.000 affiliated shops and restaurants, Ticket Restaurant is currently the most used employee benefit in Romania. Edenred also issues social vouchers, childcare vouchers, gift vouchers and, since 2010, gift cards, being the only issuer to already offer a card product on the Romanian market.

The company recently announced the launch of the first meal cards in Romania, under the same Ticket Restaurant brand, following an extensive preparation period for this huge market change, which marks the industry’s transition to the digital era. “Edenred Romania made full use of the group’s unrivalled expertise in issuing and implementing meal cards in many other countries, and so we were able to announce the launch of the first meal cards in Romania, as soon as the legal framework allowed it. I am very proud of our work and results, and happy to have had the opportunity to steer this excellent team” says Pierre Gagnoud, former General Manager.
Pierre Gagnoud was named general manager for Edenred Romania in February 2013. During his 2 year mandate, Edenred Romania has focused on product innovation and on diversifying the services for clients and affiliated partners, emerging with a strengthened market leadership position in the aftermath of the economic crisis.

The company’s new General Manager, Vianney du Parc, has reshaped the Polish subsidiary of the Edenred group into the leader in innovation on the prepaid services market in the B2B sector. He has extensive experience in the launch and implementation of prepaid cards, alongside paper vouchers. Under his management, Edenred Poland launched the Ticket Restaurant meal card, as well as gift cards and social assistance cards. “I look forward to bringing Edenred Romania and the vouchers industry into the digital era. Our journey of innovation on the Romanian market will continue, to the benefit of companies, employees, merchants and State alike”, said Vianney du Parc.


Edenred, which invented the Ticket Restaurant® meal voucher and is the world leader in prepaid corporate services, designs and manages solutions that improve the efficiency of organizations and purchasing power to individuals.
By ensuring that allocated funds are used specifically as intended, these solutions enable companies to more effectively manage their:
  • Employee benefits (Ticket Restaurant®, Ticket Alimentación, Ticket CESU, Childcare Vouchers, etc.)
  • Expense management process (Ticket Car, Ticket Clean Way, Repom, etc.)
  • Incentive and rewards programs (Ticket Compliments, Ticket Kadéos, etc.)
The Group also supports public institutions in managing their social programs.
Listed on the Euronext Paris stock exchange, Edenred operates in 42 countries, with more than 6,000 employees, nearly 660,000 companies and public sector clients, 1.4 million affiliated merchants and 41 million beneficiaries. In 2014, total issue volume amounted to €17.7 billion, of which almost 60% was generated in emerging markets.
Ticket Restaurant® and all other tradenames of Edenred products and services are registered trademarks of Edenred SA.


Edenred Romania SRL
Telefon: 021 301 33 11
Fax: 021 301 33 44
www.edenred.ro

Contact media
Cristina Hlinschi, Sense Marketing - Tel : +4 0745 108 852 – cristina@sensemarketing.ro

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