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BDR ASSOCIATES Extends its Activity to Lithuania and Kazakhstan

Date: 03/03/2015

BDR Associates won the international pitch organized by the Eurasian Harm Reduction Network (EHRN)

 BDR Associates, leader agency in strategic communication and Public Relation, won the international pitch organized by the Eurasian Harm Reduction Network (EHRN), based in Vilnius, Lithuania, for unfolding communication activities in the Republic of Moldova and the Republic of Kazakhstan. The project is to be developed and implemented with the direct contribution of BDR Associates – Strategic Communication, the Moldavian branch of BDR Associates.

The activities to be implemented by the agency are focused on a wide media monitoring in these countries, covering newspapers, TV, radio and on-line, as well as the daily drafting of qualitative and quantitative analysis for the press materials on hot topics related to healthcare – the effects of HIV/AIDS, malaria and tuberculosis. The project will run for a year, as of February 2015, but will also look back on 2014. The media monitoring and analysis will be provided in Romanian, Russian and Kazakh.

„We are happy for taking this opportunity in new markets such as Lithuania and Kazakhstan, which we weren’t considered targeting any time soon. It is also a bright performance of the BDR team in Chisinau and we are happy to witness Chisinau becoming slowly but surely a hub for communication projects in former CIS states. Last but not least, this surprising project testifies the internationalization of BDR services; actually, we are the only agency in the communication field to expand its activity abroad, acting year by year in new countries. The Republic of Moldova meant, 12 years ago, the beginning of our international era. We keep looking ahead, and the privilege of assisting companies or organizations in other markets is also a major professional challenge to us” said Mrs. Cătălina Rousseau, President & CEO BDR Associates.

EHRN (Eurasian Harm Reduction Network) is a regional network aiming to promote humane, evidence-based harm reduction approaches to drug use, in view of improving health and protecting human rights at the individual, community, and societal levels in 29 countries from Central and Eastern Europe and Central Asia (CEECA). The project is part of the “Harm Reduction Works – Fund it!” campaign, supported by the Global Fund to Fight AIDS, Malaria and Tuberculosis.

For over 10 years, BDR Associates has been an active presence in the Republic of Moldova in terms of strategic communication and public relations. Aside from the specialized consulting provided to companies in the Republic of Moldova, the agency owns a valuable expertise in conceiving and implementing campaigns meant to inform, educate or communicate in order to influence social behaviors and contribute to the society’s progress by promoting social or economic reforms undergoing first of all locally, but also at European level with an impact on the Republic of Moldova.

The agency’s portfolio includes international institutions, governmental & non-governmental agencies such as the Delegation of the European Union to Moldova, the Center for Electronic Governance, the Development Facility of the European Fund for Southeast Europe, Millenium Challenge Corporation – Moldova, World Bank, BERD SBS Moldova, World Health Organization, AmCham Moldova, as well as private companies.

BDR Associates – Strategic Group is part of BDR Associates Communication Group.
About BDR Associates:

The strategic communication and public relations agency BDR Associates is the exclusive affiliate of Hill+Knowlton Strategies in Romania, part of WPP, one of the largest international communications groups in the world. Founded in 1995, BDR Associates provided over time professional assistance in strategic communications and public relations for hundreds of clients, among which major national and multinational companies, official institutions, international organizations, associations or non-government agencies in Romania or Moldova. BDR is the first Romanian agency which has opened an office abroad in Moldova in 2002. In 2005, BDR Associates became the partner designated by Superbrands International Organization for implementing the Superbrands programs in Romania and publishing the Superbrands books. Also, BDR is the first PR agency in Romania to win, in 2006, the high reputation Sabre Award for Best Practice in Central-Eastern Europe. The company developed communication projects in other markets like Georgia, Serbia, Azerbaijan, Bulgaria, etc. Since 2007, BDR Associates is a partner of CEC Government Relations in developing public affairs projects in Romania and in the EU, providing high caliber support to important international companies in areas such as energy, non-cash Payments, global investment funds, transport and courier, other priority areas. BDR Associates proposes a professionals team with high ethics standards, professionalism and integrity being the agency’s core values in delivering measurable results to local and international clients.


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