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ista Company Selected BDR Associates for Communication in Romania

Date: 11/14/2014

BDR Associates consolidates its client portfolio in the energy sector

The strategic communication and public relations company BDR Associates won the communication account in Romania of ista company, a worldwide market leader in providing energy services, the agency being chosen following a selection of offers carried out during several states, at international level. BDR Associates will manage the communcation in Romania, providing strategic consultancy, public affairs, media relations, corporate and consumer PR services, in support of the marketing and developments objectives of ista, on the local market.

“We are very happy for this success, considering the reputation of ista company, which we now have the privilege to assist at the highest professional level. We hope to have a long term partnership and we wish for a friendly business environment for a client of such caliber who has also chosen the Romanian market", stated Catalina Rousseau, President and CEO of BDR Associates.
"BDR Associates represents for us the guarantee for excellence in communication through unrivaled professional experience and results in the energy sector. In addition, they proposed a strategic approach in perfect balance with the new European directive regarding energy efficiency and their application in Romania. We will definitely communicate efficiently to the public and authorities the importance and benefits of applying energy efficiency measures with the support of BDR Associates", said Marian Sisu, CEO, ista Romania.

With the winning of the ista Romania account, BDR Associates consolidates its representative clients portfolio in the energy sector, to which the agency provide complex strategic communication services, with the support of a senior consultants team, specialized in communication for supporting investments, as well as developing companies’ business, on the local market.
About BDR Associates

The strategic communication and public relations agency BDR Associates is the exclusive affiliate of Hill+Knowlton Strategies in Romania, part of WPP, one of the largest international communications groups in the world. Founded in 1995, BDR Associates provided along time professional assistance in strategic communications and public relations for hundreds of clients, among which major national and multinational companies, official institutions, international organizations, associations or non-government agencies in Romania or Moldova. BDR is the first Romanian agency which has opened an office abroad in Moldova in 2002. In 2005, BDR Associates became the partner designated by Superbrands International Organization for implementing the Superbrands programs in Romania and publishing the Superbrands books. Also, BDR is the first PR agency in Romania to win, in 2006, the high reputation Sabre Award for Best Practice in Central-Eastern Europe. The company developed communication projects in other markets like Georgia, Serbia, Azerbaijan, Bulgaria, etc. Since 2007, BDR Associates is a partner of CEC Government Relations in developing public affairs projects in Romania and in the EU, providing high caliber support to important international companies in areas such as energy, non-cash Payments, global investment funds, transport and courier, other priority areas. BDR Associates proposes a professionals team with high ethics standards, professionalism and integrity being the agency’s core values in delivering measurable results to local and international clients.


ista company is the market leader worldwide in measurement and calculation based on consumption of heat, water and other ancillary costs. The energy services provider headquartered in Essen - Germany, offers sustainable and innovative solutions for buildings energy efficiency. The services provided to real estate developers, property managers, owners and utilities providers cover not only the supplying and installation of measurements equipment, but also the consumption-based calculation and the energy data analysis. In addition to traditional services, ista develops sustainable solutions in the field of energy management to conserve scarce resources. The company has approximately 4,700 employees in 26 countries and provides services regularly to over 12 million residential and commercial properties. In 2013, ista group recorded sales of € 743.9 million. In Romania, more than 100 employees are working in 23 offices located in major cities, having a portfolio of over 250,000 clients. More information on www.ista.ro; www.ista.com.



ista company selected BDR Associates for communication in Romania
BDR Associates consolidates its client portfolio in the energy sector
The strategic communication and public relations company BDR Associates won the communication account in Romania of ista company, a worldwide market leader in providing energy services, the agency being chosen following a selection of offers carried out during several states, at international level. BDR Associates will manage the communcation in Romania, providing strategic consultancy, public affairs, media relations, corporate and consumer PR services, in support of the marketing and developments objectives of ista, on the local market.
“We are very happy for this success, considering the reputation of ista company, which we now have the privilege to assist at the highest professional level. We hope to have a long term partnership and we wish for a friendly business environment for a client of such caliber who has also chosen the Romanian market", stated Catalina Rousseau, President and CEO of BDR Associates.
"BDR Associates represents for us the guarantee for excellence in communication through unrivaled professional experience and results in the energy sector. In addition, they proposed a strategic approach in perfect balance with the new European directive regarding energy efficiency and their application in Romania. We will definitely communicate efficiently to the public and authorities the importance and benefits of applying energy efficiency measures with the support of BDR Associates", said Marian Sisu, CEO, ista Romania.
With the winning of the ista Romania account, BDR Associates consolidates its representative clients portfolio in the energy sector, to which the agency provide complex strategic communication services, with the support of a senior consultants team, specialized in communication for supporting investments, as well as developing companies’ business, on the local market.
About BDR Associates
The strategic communication and public relations agency BDR Associates is the exclusive affiliate of Hill+Knowlton Strategies in Romania, part of WPP, one of the largest international communications groups in the world. Founded in 1995, BDR Associates provided along time professional assistance in strategic communications and public relations for hundreds of clients, among which major national and multinational companies, official institutions, international organizations, associations or non-government agencies in Romania or Moldova. BDR is the first Romanian agency which has opened an office abroad in Moldova in 2002. In 2005, BDR Associates became the partner designated by Superbrands International Organization for implementing the Superbrands programs in Romania and publishing the Superbrands books. Also, BDR is the first PR agency in Romania to win, in 2006, the high reputation Sabre Award for Best Practice in Central-Eastern Europe. The company developed communication projects in other markets like Georgia, Serbia, Azerbaijan, Bulgaria, etc. Since 2007, BDR Associates is a partner of CEC Government Relations in developing public affairs projects in Romania and in the EU, providing high caliber support to important international companies in areas such as energy, non-cash Payments, global investment funds, transport and courier, other priority areas. BDR Associates proposes a professionals team with high ethics standards, professionalism and integrity being the agency’s core values in delivering measurable results to local and international clients.


ista company is the market leader worldwide in measurement and calculation based on consumption of heat, water and other ancillary costs. The energy services provider headquartered in Essen - Germany, offers sustainable and innovative solutions for buildings energy efficiency. The services provided to real estate developers, property managers, owners and utilities providers cover not only the supplying and installation of measurements equipment, but also the consumption-based calculation and the energy data analysis. In addition to traditional services, ista develops sustainable solutions in the field of energy management to conserve scarce resources. The company has approximately 4,700 employees in 26 countries and provides services regularly to over 12 million residential and commercial properties. In 2013, ista group recorded sales of € 743.9 million. In Romania, more than 100 employees are working in 23 offices located in major cities, having a portfolio of over 250,000 clients. More information on www.ista.ro; www.ista.com.


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