Wave Division is repositioning itself as THE Consumer Engagement Agency

Date: 03/15/2013
Source: Wave Divison
As the largest Consumer Engagement agency, the company announces the growth and improvement of its service portfolio

As a result of its continuous development in the recent years, the Wave Division company announces its new positioning: THE Consumer Engagement Agency. Wave Division’s repositioning comes as a natural step in the evolution of the company, based on the expertise growth in developing projects that focus on implicating consumers in interaction with the brands.
Permanently interested to innovate, Wave Division provides creative and effective solutions for projects activation aimed at direct communication between the consumer and the brand.
Along with the new positioning, Wave Division has relaunched the website with new graphics and content -, offering distinct sections of information and know-how for each of the company’s expertise areas: in-store marketing, retail merchandising, events management, shopper marketing, digital couponing and youth marketing.
Through the new website, Wave Division is aiming to communicate in a more sustained, more focused and more efficient way with customers and partners, but also with industry marketers and media representatives. The website was designed and organized to meet their needs and requirements, constant communication being one of the steps to successful partnerships development.
The website also intends to be an inspiration and know-how source for marketing and BTL enthusiasts. In the News and Inspiration section, industry news, presentations and inspirational materials can be found, while the Proven Results section is dedicated to presenting case studies and the specific techniques used. In addition, the website provides media representatives with the latest information on the company and the market.
"The key player recognized expertise that encourages direct experience between the consumer and the brand, as well as the commitment to the Consumer Engagement Agency status obliges us to permanently improve our services, resources and team in order to honor this status. Wave Division’s repositioning comes naturally to support the values promoted and proven so far: inspiration, strategy, commitment and passion, daring, attention to tailored consumer’s requirements and to their connection with the brands. We are a dynamic brand, young, intelligent and we hope to become an inspirational landmark for the connection between brands and their consumers", stated Al Kamara, CEO of Wave Division.

About Wave Division
Wave Division is the largest consumer engagement agency in Romania with an over 13 years activity and a network developed in 72 cities. Through the six areas of expertise (in-store marketing, retail merchandising, events management, shopper marketing, digital couponing and youth marketing integrated services), Wave Division generated annually over 18 million interactions with consumers, demonstrating its expertise for a significant portfolio of clients, that includes: Coca Cola, Danone, Heineken, Hochland, Interstar, Intersnack, L'Oreal, Macromex, McDonald's, Mega Image, Procter & Gamble, Products, real, Reckitt Benckiser, Royal Canin, Samsung, Strauss , Tetrapak.

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