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AmCham Romania Events Employer Branding

Employer Branding

Apr 11, 2019 AmCham Romania Premises

AmCham Romania is pleased to invite members to a new workshop within the AmCham Learning & Innovation Center offered by P&G, on April 11, 2019, between 15:00 and 17:00.

Ability to attract and retain talent in the organization is essential to the success of any business, mainly in sectors where competition is fierce. Typology of candidates and current challenges in the area of human resources management requires a strategic approach to the relationship between employees and employers. The seminar offers a practical journey into the concept of employer branding, presenting the latest trends in the field and providing potential new ways of approaching recruitment.

Who should attend?
The training is open to all professionals interested in branding, human resources and strategic communication.

The training content:

  • concept and definition of the employer brand benefits the employer brand;
  • elements employer brand strategy;
  • elements of employer value proposition (EVP);
  • employer brand communication.


George Carpov – Company Communication Manager SEE North & Central, P&G
George has over 10 years of experience with major international and local public relations consultancies and has also worked with key multinational companies in Romania. In his capacity he has coordinated several local and regional communication projects, helping organizations meet their business goals.

Presentations and discussions will be held in Romanian.

Participation is open to AmCham Romania members, free of charge, based on prior confirmation online here.

When & Where

Date Thursday, April 11, 2019

Timeline 15:00 pm - 17:00 pm

Location AmCham Romania Premises

Register Now