Personal Branding: How to Set Yourself Apart

AmCham Romania is pleased to invite members to a branding workshop hosted by RSM Romania on October 10, 2023, between 10:00 and 12:00.

Please note that this workshop will be an IN-PERSON event, organized at AmCham Office (11 Ion Campineanu St., Union International Center, 4th floor).

Session blurb: Developing a unique personal brand sets you apart from the pack, whether in your company, your field, or your private life. In this dynamic workshop, you will learn the essentials steps of identifying and promoting a personal brand that is exclusively yours. 

Led by Ruth P. Stevens, a globally recognized marketing professional, and with the help of Andreea Nitoi, Senior Manager, Brand & Innovation, RSM Romania, you will learn the three key components of developing a personal brand, and the tactical options available to you to get your brand noticed among the people who count. The session will operate in table-based groups, where each participant can get feedback on his or her branding plan, and leave the program with a tangible set of action steps.

In this session, you will:

• Understand the value of a personal brand, to professionals as well as to companies;
• Know the 3 key elements of a personal brand, and discover how to use Archetypes in branding;
• Identify your unique positioning;
• Select from a set of tactical steps to communicate your brand.

Speakers/Facilitators:

Ruth P. Stevens

• Title: President, eMarketing Strategy
• Website: www.ruthstevens.com
• Linkedin: http://www.linkedin.com/in/ruthstevens

Ruth P. Stevens consults on customer acquisition and retention, specializing in B2B markets. She advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. 

Ruth also teaches marketing at business schools in the U.S. and abroad. She has taught at Columbia and NYU Stern business schools in New York, and abroad at Hong Kong UST, Singapore Management University, Athens College, San Andres University (Buenos Aires), Jagiellonian University (Krakow) and Indian Institute of Management Bangalore.  

Ruth is a guest blogger at Martech, Biznology, CustomerThink and Business 2 Community, and a contributing writer at AdAge and AdWeek. She co-hosts the Marketing Horizons and Marketing Legends podcasts.  Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more at www.ruthstevens.com.

Andreea Nițoi

• Title: Senior Manager, Brand & Innovation, RSM Romania
• Website: rsm.global/romania 
• Linkedin: https://www.linkedin.com/in/andreea-nitoi/

Andreea Nitoi is a brand & innovation consultant, facilitator, and workshop designer; for the past four years, she has been leading the Brand & Innovation department of RSM Romania; she is responsible for designing the innovation strategy, overseeing transformation processes, and building innovative capabilities - within the company and for RSM clients.

Andreea has more than ten years of demonstrated experience in organizational creativity and innovation. Throughout her professional career, she has focused on and improved her expertise in the people side of innovation - helping individuals, teams, and organizations discover, train, and apply their creative superpowers.

Participation is open to AmCham Romania members, based on prior confirmation here by October 6, 2023, 14:00.

RSM Romania: About the company

Instilling confidence in a world of change.

At RSM, we help clients overcome new challenges, embrace change and adapt to thrive. By working together, creating deep insights, combining world-class technology and real-world experience, we deliver understanding that’s unmatched, and confidence that builds.

We are passionate about working closely with our clients so we can understand their business, their strategies, and their aspirations. We offer valuable expertise, combining our local knowledge with the expertise of our global network of professionals. This in-depth knowledge of our clients’ businesses allows us to address their specific needs, identify future challenges, and find new opportunities for them to grow.

We’ve been doing business in Romania for the past 30 years; we have two offices, in Bucharest and Cluj-Napoca — the largest business centers in the country. Our team of professionals is recognised for its expertise; we have been members of the Romanian Professional Body of Chartered Accountants since 1994, of the Romanian Chamber of Financial Auditors since 1999, and of the Romanian Chamber of Tax Advisers since 2007.