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AmCham Romania Events How to Build a Brilliant Marketing Plan

How to Build a Brilliant Marketing Plan

Oct 18, 2023

AmCham Romania is pleased to invite members to a marketing workshop hosted by RSM Romania on October 18, 2023, between 10:00 and 12:30.

Session blurb: mCompanies that pursue growth by introducing new products to the market must consider these questions: Who will buy your product? What problem does your product solve?  

Join us with guest speaker Ms. Ruth P. Stevens, to learn the elements of building a marketing plan for your business, whether a product, a service or a brand.

We will begin by reviewing the essential elements of a plan: your target audience, your key points of competitive differentiation and your value proposition. Then we will focus on setting clear marketing objectives, and how to identify the most productive methods of reaching your target audience, to persuade them to show interest and buy.

You will leave this session knowing:

  • 6 reasons why a marketing plan is essential to business results;
  • How to migrate from a product to a customer focus;
  • How to map your marketing plan to your customer’s buying process;
  • How to set clear and attainable objectives for your marketing plan;
  • The advice George Patton would have for business people today.


Ruth P. Stevens

Ruth P. Stevens consults on customer acquisition and retention, specializing in B2B markets. She advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. 

Ruth also teaches marketing at business schools in the U.S. and abroad. She has taught at Columbia and NYU Stern business schools in New York, and abroad at Hong Kong UST, Singapore Management University, Athens College, San Andres University (Buenos Aires), Jagiellonian University (Krakow) and Indian Institute of Management Bangalore.  

Ruth is a guest blogger at Martech, Biznology, CustomerThink and Business 2 Community, and a contributing writer at AdAge and AdWeek. She co-hosts the Marketing Horizons and Marketing Legends podcasts.  Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Learn more at www.ruthstevens.com.

Dan Schwartz

Dan Schwartz is the co-founder and the leading partner of RSM Romania and one of the most reputed Romanian experts in tax consulting. He is a certified Tax Adviser, Financial Auditor, and Romanian CPA specializing in Transfer Pricing and International Taxation. He has an in-depth understanding of the Romanian business environment, having experienced first-hand, as an entrepreneur, the challenges of sustainability, scalability, and stability.  

Throughout his career, Dan has often contributed to developing and updating national legislation as a member of the Coalition for Romania. He has honed his expertise as a tax adviser and business leader through extensive education programs completed at HIID-Harvard University, Washington State University, George Washington University, and the Paris Conservatoire National des Arts et Metiers.

Participation is open to AmCham Romania members, based on prior confirmation here by October 16, 2023, 14:00.


RSM Romania: About the company

Instilling confidence in a world of change.

At RSM, we help clients overcome new challenges, embrace change and adapt to thrive. By working together, creating deep insights, combining world-class technology and real-world experience, we deliver understanding that’s unmatched, and confidence that builds.

We are passionate about working closely with our clients so we can understand their business, their strategies, and their aspirations. We offer valuable expertise, combining our local knowledge with the expertise of our global network of professionals. This in-depth knowledge of our clients’ businesses allows us to address their specific needs, identify future challenges, and find new opportunities for them to grow.

We’ve been doing business in Romania for the past 30 years; we have two offices, in Bucharest and Cluj-Napoca — the largest business centers in the country. Our team of professionals is recognised for its expertise; we have been members of the Romanian Professional Body of Chartered Accountants since 1994, of the Romanian Chamber of Financial Auditors since 1999, and of the Romanian Chamber of Tax Advisers since 2007.

When & Where

Date Wednesday, October 18, 2023

Timeline 10:00 am - 12:30 pm

Location AmCham Romania Office

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