How Can Marketers Get Ready for the New Challenges in Data Analytics. Chapter 1 - New Cookies Policies

AmCham Romania is pleased to invite the members to a webinar offered by Cheil | Centrade, on March 23, 2021, between 10:00 – 11:30, via Cisco Webex Meetings.

Amid the intensified battle for privacy on the web, browsers are replacing or ditching tracking technologies, with Google among the latest to announce a decision in this respect. Although this will be a phased approach, it will definitely impact the way we design online marketing campaigns and how we analyze the generated data.

The Digital Intelligence and Analytics (DIA) HUB of advertising agency Cheil | Centrade invites you to an interactive workshop to discuss announced changes and the best strategies for marketers going forward.

Context

With Google's decision to kill 3-rd party data there is a sounded demand for a better quality of 1^st party data. Chrome it is not the first browser that has decided to phase out 3^rd party cookies but rather joins Safari and Mozilla which already have default configuration for blocking 3^rd party cookies and other identification methods such as device fingerprinting

Although these privacy changes to web browsers date back to 2015 when it was just Safari trying to change the rules of the game, a lot of things have changed since then.

Firefox joined Safari and introduced very similar changes that block third-party cookies and prevent other types of identification like device fingerprinting, the market share of those two together was not enough to make the AdTech world shake.

Google Chrome has the largest share in the web browser market (around 60%-70%), so when the news came out in January 2020, an avalanche of articles and comments related to the end of cookies and its effects in certain platforms started flowing in.

Why attend?

During this event we will discuss about the importance of data collected by 1^st party cookies, about how brands should start to look at their data collection practices and data quality and about how marketers and analytics teams need to work together to find new solutions for targeting, segment creation, and audience identification.

Who is this webinar for?

CEO | Marketing leaders | Analysts | E-commerce and CRM heads

About the Facilitators:

Radu Florescu, CEO of Cheil | Centrade, has an extensive background in the advertising and communication industry, having worked with leading multinationals in emerging markets. He is also an active member of the Romanian and American business community, being involved in a wide range of organizations representing the advertising industry, the Romanian and American business communities, as well as high profile charity and educational programs.

Nicoleta Iordache, Head of the Digital Intelligence & Analytics Center of Excellency at Cheil, is an certified analytics leader with over 9 years in advanced digital analytics, competitive intelligence, CRO and data science overseeing a team of 18 people of data engineers, data scientists and digital analysts that provides solutions ranging from report automation, data management, data visualisation to data consulting and insights.

Participation is open to AmCham Romania members & guests, based on prior confirmation online here by March 22, 2021, 12:00.

Registered participants will be provided with the login details via email.

About Cheil | Centrade and DIA

Cheil | Centrade is a Romanian-based leading communication company offering integrated communication services in 11 Balkan markets, with offices in Bucharest, Belgrade, Budapest and Zagreb.

Its European Data & Analytics Center of Excellence (DIA) provides fully-integrated digital intelligence services to support clients understand and address business needs by thoroughly and efficiently reading the data they collect. The hub specializes in data analytics, insights and strategy, providing innovative solutions and actionable points to power business ideas.