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AmCham Romania Events From the Business Objectives to a Well-structured Marketing Plan

From the Business Objectives to a Well-structured Marketing Plan

Dec 10, 2019 AmCham Conference Room


AmCham Romania is pleased to invite members to a new workshop within the AmCham Learning & Innovation Center offered by Valoria Business Solutions on December 10, 2019, between 15:00 and 17:00.

The marketing plan describes the specific marketing actions that the company will carry out over a certain period of time, usually one year. Most of these actions are aimed at: increasing the awareness of the corporate brand, attracting potential customers and persuading them to purchase the company's products or services, increasing the recurrence of sales.

A clear and well-structured marketing plan will:

  • Allow companies to understand the impact and results of previous marketing decisions.
  • Allow companies to fully know the market they are targeting and the competition in that area
  • Facilitate the establishment of relevant objectives and will provide directions for business growth

Come to Elena Badea's workshop to learn how to make your 2020 marketing plan a success factor for your business. This workshop is relevant for companies with both an online and offline presence.

About the facilitator:

Elena Badea is the Founder and Managing Director of Valoria Business Solutions, a well-known training and consulting company. Previously, for nearly 16 years, she was the Marketing Director of one of the Big4 companies in Romania. Before that Elena was with an international trading house, where she had a complex role, including marketing, business advocacy, and international trade.

Elena Badea is a graduate of the University "Politehnica" Bucharest but has built a career of over 25 years in marketing, sales and business development. She has extensive experience in business development, account management, corporate marketing, operational and digital marketing.

At Valoria, she delivers courses on management and leadership for multinational companies and large Romanian entrepreneurial firms. Elena is a much appreciated trainer on the following topics: marketing and communications, business development, account management, presentation techniques, networking, personal branding, leadership and sales psychology, as well as neuromarketing.

In the past 5 years, she has coordinated 48 research papers on the major evolutions of the business in Romania. She has been involved in training and coaching for managers and businessmen, but also in social responsibility projects and education. Elena publishes articles in the business media and is invited as a speaker at numerous national conferences on current topics of marketing and business development.

Elena is a pro bono mentor in two programs which aim at developing entrepreneurship in Romania. She is keen on CSR and is the co-author of the first survey on CSR in Romania, now at its 6th edition. Also, she is a visiting professor at the Griffiths School of Management in Oradea and takes the time to contribute to many other initiatives.

Participation is open to AmCham Romania members, free of charge, based on prior confirmation online here.

When & Where

Date Tuesday, December 10, 2019

Timeline 15:00 pm - 17:00 pm

Location AmCham Conference Room