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AmCham Romania Events Business Writing Skills Based on NLP Techniques

AmCham Romania is pleased to invite members to a new seminar offered by Valoria Business Solutions on February 26, 2024, between 16:00 and 17:30.

Please note that this workshop will be an IN-PERSON event, organized at AmCham Office (11 Ion Campineanu St., Union International Center, 4th floor).

Every day, in the business environment write emails, offers, proposals, reminders, follow-up messages, reports, executive summaries, etc. Each of these documents aims to convey information, but also to 'sell' a certain idea or point of view. Therefore, it is essential that we use neuro-linguistic programming (NLP) techniques in their writing.

Why attend this workshop?

  • To learn how to communicate in writing, integrating principles from NLP
  • To understand what it is that convey efficiently beliefs and motivations in writing, beyond the meaning of the words
  • To have a better awareness of your own communication style and how you succeed or adapt it
  • To avoid writing mistakes that contradict the principles of persuasive communication in NLP

Come to Elena Badea's workshop to learn how to transform your business writing and take it to the next level of positive impact. This workshop is relevant for all those interested in learning how to become more clear and persuasive in all areas of business writing.

About the facilitator:

Elena Badea is the Founder and Managing Director of Valoria Business Solutions, a well-known training and consulting company.

Prior to this role, she held the position of Marketing Director at one of the Big4 companies in Romania for nearly 16 years. Before that, Elena worked with an international trading house, where she held a multifaceted role encompassing marketing, business advocacy, and international trade.

Elena Badea graduated from the Polytechnics University in Bucharest and has since cultivated a career spanning over 25 years in marketing, sales, and business development. Her expertise includes business development, account management, corporate marketing, operational and digital marketing.

At Valoria, Elena conducts management and leadership courses for multinational companies and prominent Romanian entrepreneurial firms. She is highly regarded as a trainer in various domains, including marketing and communications, business development, account management, presentation techniques, networking, personal branding, leadership, sales psychology, and neuro-marketing.

Over the past 12 years, she has overseen 58 research papers on the significant developments in the Romanian business landscape. Elena actively engages in training and coaching for managers and entrepreneurs, as well as participates in social responsibility projects and education initiatives. She regularly contributes articles to business media and serves as a speaker at numerous national conferences, addressing hot topics in management, marketing, sales, and business development.

Elena is keen ESG. She is the co-author of the first survey on ESG in Romania. Also, she is a mentor in several national programs that support young entrepreneurs and takes the time to contribute to many other initiatives.

The discussions will be held in Romanian.

Participation is open to AmCham Romania members & guests, based on prior confirmation here by February 23, 2024, 14:00.

When & Where

Date Monday, February 26, 2024

Timeline 16:00 pm - 17:30 pm

Location AmCham Romania Office