Author: Constantin Măgdălina, Expert Trends and Emerging Technologies

According to Eurostat, labor productivity per hour worked in Romania was 71.8% compared to the European average in 2022. State of Global Workplace, a survey conducted by Gallup in the same year, found that 35% of Romanian employees are involved in the workplace the work, a value that exceeds the global average of 23% by 12 percentage points. Furthermore, Gartner data shows that in 2023, 60% of HR professionals say they prioritize creating leadership development programs and allocating training budgets for employee development.

In this context, the question that one could ask is the following: how is it that, despite a relatively low level of productivity, there is an increased commitment from employees and an awareness of the importance of leader development by companies?

The answer may lie in the intention of top management teams to have more effective investments for staff development, for improving the work environment and creating greater opportunities for professional growth and development. Of course, the materialization of such investments could contribute to increasing productivity in Romania and strengthening the country's position in the European and global market.

The changing face of productivity

The traditional notion of productivity, which was often associated with working hard and for long hours, has evolved into a more nuanced concept. Now, it is not just about working hard, it is about working smart, and the key to achieving this is continuous learning.

In the past, managers measures productivity primarily by the number of hours an employee devoted to work and the results they generated during those hours. With the shift to "knowledge workers", this simplistic view of productivity gave way to a more comprehensive approach.

Today, productivity is not just about doing more work. It is about getting better results with the same effort or even with less. The increasing complexity of business models and technology forced this change in mindset.

Productivity now depends on employees' ability to adapt, innovate and perform at peak efficiency. In this paradigm shift, continuous learning emerges as a productivity catalyst.

Continuous learning is an existential commitment to acquiring new knowledge, skills and competencies. An ongoing process extends far beyond formal education and encompasses informal learning, experiential learning and self-taught learning. This commitment to learning is not limited to a particular age, role or industry; it is a universal imperative for personal and professional growth.

The benefits of continuous learning

Rapid transformations in technology, markets and consumer preferences force adaptability. Continuous learning is an essential tool that helps companies equip employees with the ability to adjust to new circumstances, technologies and market trends, ensuring they remain relevant and competitive in an ever-changing landscape.

Continuous learning is about not only acquiring new technical knowledge but also about improving critical thinking and developing communication, problem solving, negotiation, and conflict-management skills. Those who engage in continuous learning develop a diverse range of skills needed to tackle increasingly complex challenges. Based on new skills, employees can optimize workflows, reduce errors and complete tasks more efficiently.

Companies that prioritize employee learning and development tend to have higher levels of employee engagement and retention. When personal growth is valued, employees are more likely to stay with the organization, thereby reducing turnover costs.

Recommended actions

To fully leverage the potential of continuous learning and achieve productivity results, companies can consider the following recommended actions:

• Fostering a learning-centered organizational culture: By cultivating an environment where learning is not only encouraged, but also recognized. Encouraging employees to take responsibility for their professional development underscores the organization's commitment to sustainable growth.
• Allocating the necessary resources to facilitate continuous learning: Companies can make available to employees a diverse range of learning resources, including online courses, workshops, mentoring programs and access to virtual libraries of educational materials, etc. Now learning experiences can be very diverse and rely on the major support of technology.
• Setting clear learning goals: It is essential that managers support employees in setting clear and measurable learning goals, aligned with their career aspirations and the organization's strategic goals. Periodic review and adjustment of these goals as circumstances evolve are essential.
• Recognizing and rewarding continuous learning: Recognizing and rewarding employees who invest in continuous learning is of paramount importance. Only in this way will the commitment of top management for this strategic approach be demonstrated. Forms of recognition can range from promotions and bonuses to face-to-face praise with colleagues to emphasize the value of learning within the organization.
• Measuring and analyzing the impact of learning: By using key performance indicators (KPIs) to measure the impact of learning initiatives on productivity. Feedback from employees can also be collected to continually improve, and adapt learning programs; ensuring companies remain relevant and effective.

In conclusion

In a time marked by constant change, continuous learning is not just a means to an end. It is a ongoing journey that empowers individuals and organizations to adapt, innovate and thrive in an ever-evolving world. Harnessing this catalyst for productivity shows us that learning is not just a destination, but a rewarding and personally enriching journey.

About Constantin Magdălina

Constantin Măgdălina has 15 years of professional experience, during which he worked for multinational companies, both in the country and abroad. Constantin has a Master's degree in Marketing and Communication at the Bucharest Academy of Economic Studies. He is LeanSix Sigma and ITIL (IT Information Library®) certified, which facilitates a good understanding of processes and transformations within organizations. On the other hand, the certification obtained from the Chartered Institute of Marketing completes his business expertise. In the more than 4 years of activity within a Big 4 company, he initiated and coordinated studies that analyzed aspects related to the business environment in Romania. Among them are the economic growth forecasts of companies, knowledge management, the buying experience in the era of digital consumers, the use of mobile devices or the customer-centricity of companies in Romania. He is the author of numerous articles on topics related to innovation, streamlining business processes, digital transformation, emerging trends and technologies. He is invited as a speaker at numerous events and business conferences.