The seminar aims to offer its participants an insight on how to achieve CONTINOUS RENEWAL, by using the most appropriate tools, concepts and methodologies, along with REAL examples from Romania.
Following a relevant introduction, participants will have the opportunity to actually practice their abilities and knowledge, learning on how to master the cognitive shift that will lead them to strategic creativity, while changing their view of competitive landscape. Moreover, they will improve their strategic thinking, turning an attractive concept in a way of acting in everyday activities.
The seminar has one simple objective as follows:
Understand the rationale of Continuous Renewal
How can I know what is right for my organization right now?
What are the key steps?
Participation is free of charge and limited to AmCham Romania members. Registration will be made on a first come, first served basis. Please register participation in advance online here or via email to amcham@amcham.ro.The seminar will be held by George Vascan and Marcelo Mihai, two seasoned executives with hands-on experiences in senior roles in FMCG and Retail industries in Romania and educated at top business schools in Western Europe.You can reach them via e-mail at george.vascan@gevaconsulting.ro
George Vascan is a Blue Ocean Strategy Practitioner (2008), member of BOS Global Network, and contributed to multiple blue ocean initiatives in Silicon Valley (USA), Switzerland and Romania. He has 15 years experience in senior roles in MNCs and local firms in various industries (FMCG, telecom, media, and pharma) and holds an MBA from IMD Lausanne, Switzerland.
Marcelo Mihai is a Blue Ocean Strategy Practitioner (2010), with hands-on experiences in senior roles in Retail, Gas and Pharma industries in Romania, Germany and Austria.