American Chamber of Commerce in Romania
15 Years in Romania
Honored with Business Superbrands Award 2007/2008
European Council of American Chambers of Commerce in Europe
Foreign Commercial Service of the U.S. Embassy
U.S. Chamber of CommerceBritish American Tobacco
With more than 100 years heritage of tobacco manufacturing, British American Tobacco – the producer of Dunhill, Vogue, Kent, Pall Mall and Viceroy brands - is the world’s most international tobacco group and the leader in the Romanian cigarette market.
Since 1997, when our greenfield production facility was brought into use, all initiatives at British American Tobacco Romania have been driven by a commitment to become the most accepted and preferred company for our stakeholders – consumers and business partners, as well as authorities and communities in which the company operates.
British American Tobacco Romania has invested more than EUR 140 million to become a vertically integrated business that combines primary and secondary tobacco processing, warehouses, sales and marketing, to cover both domestic demand and export requirements for filters and cigarettes.
British American Tobacco Romania is a major employer and a responsible corporate citizen.
Our Business Principles – Mutual Benefits, Responsible Product Stewardship and Good Corporate Conduct – reflect our corporate social responsibility commitment to build a long term successful organization that cares for its stakeholders’ legitimate expectations. These Principles are translated into solid initiatives such as the high level of ethics and business standards, responsible marketing standards, support to the Romanian authorities on specific tobacco issues.
British American Tobacco Romania has been investing in social, educational and environmental programmes – Youth Smoking Prevention partnerships with National Authority for Consumers Protection and Ministry of Education, social investment partnership with United Way Romania, reconstruction of “Gara de Nord” park in Bucharest.
