American Chamber of Commerce in Romania
15 Years in Romania
Honored with Business Superbrands Award 2007/2008
European Council of American Chambers of Commerce in Europe
Foreign Commercial Service of the U.S. Embassy
U.S. Chamber of Commerce
NNDKP IP Assists Bitdefender in the Rebranding Process
09/15/2011 I Source NNDKP
Nestor Nestor Diculescu Kingston Petersen Intellectual Property Advisory Services (NNDKP IP) assisted Bitdefender in the rebranding project initiated this year by the company. NNDKP IP represented Bitdefender in the procedures of registering its new logos and slogans as a trademark, as essential elements in the process of changing of the company’s visual identity.
The importance of this project derives from the international presence of Bitdefender, which entails the necessity to protect Bitdefender’s new trademarks in different states all around the world, process in which NNDKP IP played an essential role, as part of a collaboration that will continue over the next several years, until the procedures of registering the brands in 60 jurisdictions throughout the world are finalized.
The project involved a team of three lawyers – Ana-Maria Baciu (partner), Delia Belciu (senior associate) and Iulia Ghiță (associate) and an industrial property counselor – Andreea Bende.
One of the problematic aspects of the project was related to identifying the best mechanism for obtaining international registration of the trademarks. ”NNDKP IP has worked in close cooperation with Bitdefender’s representatives in order to identify the best solutions and finally opted for filing for trademark registration in Cyprus, which would then be used as the basis for international registrations. Another practical problem was choosing the best timing in order to ensure the confidentiality of the project before launching it (considering the fact that applications for trademark registration are made public immediately after their submission) without endangering the entire process by postponing the registration procedures”, explains Ana-Maria Baciu, head of the NNDKP intellectual property division.
Some other issues for which the NNDKP IP team identified the optimal legal solutions were related to the fact that 15 of the states that were of interest to Bitdefender are not part of the unitary system of international registration of trademarks, which led to the need to register the trademarks at national level for each of these states. The NNDKP lawyers offered integrated IP solutions, harmonizing the differences between the applicable legal regimes and ensuring the management and coordination of the 15 law firms and private practices specialized in intellectual property in these jurisdictions.
The clients assisted by the NNDKP IP team include several national and multinational companies: Dell Inc; George V Entertainment (Buddha Bar); Endemol Nederland BV; Formula One; Ford Motor Company; Hearst Communications; Heineken; Kraft Foods; Lek/Sandoz Pharmaceuticals; Microsoft Romania; Nokia Romania; Philip Morris; Romastru Trading; Softnews (Softpedia.com); Sony Ericsson Mobile Communications International AB; Total; Unilever South Central Europe; Vodafone Romania.
Among the most significant intellectual property projects managed by NNDKP IP during the last six months, we mention:
The successful representation of Gaitano Company, a company headquartered in Romania, distributor of the Lumar candies, in the dispute initiated by Soremartec S.A., a company headquartered in Belgium, the producer of the Rafaello pralines, whereby plaintiff claimed the breach of its trademarks due to defendant’s trading of Lumar candies, given the fact the form thereof is identical with the one of the Rafaello pralines. The litigation side of the project was managed by Sorina Olaru (Crețu), partner, while the IP issues were managed by Delia Belciu, senior associate.
The successful representation of Microfibres Inc., company headquartered in the U.S.A., titleholder of intellectual property rights and copyright over several drawings and models registered at community level, against Derby Distribution S.R.L., a company headquartered in Romania, producer and distributor of textile fabrics that contain drawings similar to the ones over which plaintiff holds intellectual property rights. The case was managed by Ana-Maria Baciu and Sorina Olaru (Crețu).
About NNDKP IP:
Created in 2003, NNKDP IP is the specialized division affiliated with the law firm that handles issues related to intellectual property rights and the resolution of related disputes.
As a result of the changes that occurred in 2010 in Romanian trademark legislation, NNDKP IP launched the service of monitoring trademarks in order to provide clients with information regarding potential conflicts of interests between the trademark registration applications filed at national level.
NNDKP IP remains the best ranked specialized division affiliated with a law firm in Romania, according to the 2011 edition of Managing Intellectual Property (MIP) and World Trademark Review (WTR). The IP practice was also ranked first by Chambers Europe in all four editions published since the launch of the European version.
***
For more information please contact:
Irina Melecciu | Marketing and Communication Director
Nestor Nestor Diculescu Kingston Petersen | Attorneys & Counselors
Tel: (40-21) 20 11 200 | Fax: (40-21) 20 11 210
irina.melecciu@nndkp.ro | www.nndkp.ro
The importance of this project derives from the international presence of Bitdefender, which entails the necessity to protect Bitdefender’s new trademarks in different states all around the world, process in which NNDKP IP played an essential role, as part of a collaboration that will continue over the next several years, until the procedures of registering the brands in 60 jurisdictions throughout the world are finalized.
The project involved a team of three lawyers – Ana-Maria Baciu (partner), Delia Belciu (senior associate) and Iulia Ghiță (associate) and an industrial property counselor – Andreea Bende.
One of the problematic aspects of the project was related to identifying the best mechanism for obtaining international registration of the trademarks. ”NNDKP IP has worked in close cooperation with Bitdefender’s representatives in order to identify the best solutions and finally opted for filing for trademark registration in Cyprus, which would then be used as the basis for international registrations. Another practical problem was choosing the best timing in order to ensure the confidentiality of the project before launching it (considering the fact that applications for trademark registration are made public immediately after their submission) without endangering the entire process by postponing the registration procedures”, explains Ana-Maria Baciu, head of the NNDKP intellectual property division.
Some other issues for which the NNDKP IP team identified the optimal legal solutions were related to the fact that 15 of the states that were of interest to Bitdefender are not part of the unitary system of international registration of trademarks, which led to the need to register the trademarks at national level for each of these states. The NNDKP lawyers offered integrated IP solutions, harmonizing the differences between the applicable legal regimes and ensuring the management and coordination of the 15 law firms and private practices specialized in intellectual property in these jurisdictions.
The clients assisted by the NNDKP IP team include several national and multinational companies: Dell Inc; George V Entertainment (Buddha Bar); Endemol Nederland BV; Formula One; Ford Motor Company; Hearst Communications; Heineken; Kraft Foods; Lek/Sandoz Pharmaceuticals; Microsoft Romania; Nokia Romania; Philip Morris; Romastru Trading; Softnews (Softpedia.com); Sony Ericsson Mobile Communications International AB; Total; Unilever South Central Europe; Vodafone Romania.
Among the most significant intellectual property projects managed by NNDKP IP during the last six months, we mention:
The successful representation of Gaitano Company, a company headquartered in Romania, distributor of the Lumar candies, in the dispute initiated by Soremartec S.A., a company headquartered in Belgium, the producer of the Rafaello pralines, whereby plaintiff claimed the breach of its trademarks due to defendant’s trading of Lumar candies, given the fact the form thereof is identical with the one of the Rafaello pralines. The litigation side of the project was managed by Sorina Olaru (Crețu), partner, while the IP issues were managed by Delia Belciu, senior associate.
The successful representation of Microfibres Inc., company headquartered in the U.S.A., titleholder of intellectual property rights and copyright over several drawings and models registered at community level, against Derby Distribution S.R.L., a company headquartered in Romania, producer and distributor of textile fabrics that contain drawings similar to the ones over which plaintiff holds intellectual property rights. The case was managed by Ana-Maria Baciu and Sorina Olaru (Crețu).
About NNDKP IP:
Created in 2003, NNKDP IP is the specialized division affiliated with the law firm that handles issues related to intellectual property rights and the resolution of related disputes.
As a result of the changes that occurred in 2010 in Romanian trademark legislation, NNDKP IP launched the service of monitoring trademarks in order to provide clients with information regarding potential conflicts of interests between the trademark registration applications filed at national level.
NNDKP IP remains the best ranked specialized division affiliated with a law firm in Romania, according to the 2011 edition of Managing Intellectual Property (MIP) and World Trademark Review (WTR). The IP practice was also ranked first by Chambers Europe in all four editions published since the launch of the European version.
***
For more information please contact:
Irina Melecciu | Marketing and Communication Director
Nestor Nestor Diculescu Kingston Petersen | Attorneys & Counselors
Tel: (40-21) 20 11 200 | Fax: (40-21) 20 11 210
irina.melecciu@nndkp.ro | www.nndkp.ro
